Director, Marketing
About The Position
WOW 1 DAY PAINTING is experiencing aggressive growth, transforming the home improvement chore of painting into a seamless experience. They are a technology-enabled marketing and operational engine supported by a network of franchise owners. This role is for a data-first Marketing Director who is a builder, capable of auditing the current marketing ecosystem, addressing immediate needs, implementing temporary solutions, and systematically building a world-class marketing foundation. The ideal candidate thrives on ownership, enjoys high-velocity startup environments, and can translate long-cycle marketing data into actionable strategy.
Requirements
- 6+ years of progressive marketing experience, with a track record of leading growth in a fast-paced startup, scale-up, or franchise environment.
- Advanced proficiency in synthesizing multi-channel marketing data (CRM, Google Analytics, paid search/social) into clear, actionable executive summaries and operational game plans.
- Strong conceptual and practical knowledge of modern web architecture, digital user journeys, and conversion optimization strategies tailored to multi-touch consumer behaviors.
- Proven track record of successfully managing complex agency and vendor relationships to deliver high-ROI marketing outcomes.
- Adaptability to navigate an evolving landscape, high emotional intelligence to influence independent stakeholders, and a relentless drive to execute.
Nice To Haves
- Ability to look at customer acquisition costs (CAC), lifetime value (LTV), and complex multi-channel attribution data over extended lead time, translating those numbers into an aggressive, actionable growth strategy.
- Natural ability to build trust and long-term relationships with Franchise Partners, breaking down complex digital marketing concepts into plain English.
- Excel at brand management and creation, knowing how to build deep consumer trust and keep our brand top-of-mind during a customer's entire decision-making process.
- Strong grasp of modern web design, user experience (UX), and conversion rate optimization (CRO).
- Exceptional at sourcing, managing, and holding external agencies and freelance vendors accountable, ensuring they deliver top-tier results on time and on budget.
Responsibilities
- Optimize the end-to-end marketing roadmap by synthesizing performance metrics across all channels to optimize marketing spend, reduce Customer Acquisition Costs (CAC), and drive sustainable revenue growth.
- Elevate and protect the WOW 1 DAY PAINTING brand identity by leading the creation of fresh brand assets and localized campaigns to build consumer trust and amplify presence across North America.
- Strategically own the web ecosystem by leveraging web design and CRO literacy to continuously upgrade the consumer website, ensuring a frictionless experience that maximizes booking conversion rates.
- Build collaborative relationships with Franchise Partners, translating complex marketing insights into scalable toolkits, systems, and digital strategies to enable local market dominance.
- Curate and lead an ecosystem of elite agencies and freelance vendors, managing these relationships to maximize output across web development, paid media, SEO, and creative production.
Benefits
- Extended health and dental
- Professional development programs
- Health and wellness initiatives
- Access to gym facilities at corporate head office
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
