Marketing Director

Nordic Ware • St Louis Park, MN

5d • Onsite

About The Position

Commitment and Career Growth Comprehensive Benefits Work-Life Balance Community At Nordic Ware we have a passion for creating innovative, high quality, American-made kitchenware. We benefit from a collaborative, connected, value-driven culture. For over 80 years, our products have enhanced food preparation and brought people together at tables around the world. Our employees take pride in the products we make, and many choose a lifetime career here. Come join us! As our Marketing Director, you will play an important role in our success at Nordic Ware. If you love working with an iconic consumer brand, leading a small but talented marketing and creative team, and bringing innovative products to market, this opportunity is for you! This role blends creative vision, leadership, and collaboration with the executive team to strengthen our brand, drive growth, and ensure a consistent brand experience across every channel and customer touchpoint.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field required; Master's degree or advanced marketing certifications preferred.
• 10+ years of progressive marketing experience, preferably within consumer products, housewares, kitchenware, or related retail industries.
• 5+ years of hands-on leadership experience managing marketing, creative, brand, or content teams.
• Demonstrated success developing and executing brand-building strategies for consumer products sold through retail and e-commerce channels.
• Experience leading product launches, retail packaging development, point-of-sale materials, and integrated marketing campaigns.
• Strong understanding of consumer purchasing behavior, consumer product marketing, retail merchandising, and visual presentation.
• Experience collaborating cross-functionally with Product Development, Sales, Operations, and Supply Chain teams to bring products to market.
• Experience managing internal creative resources as well as external agencies, freelancers, and vendors.
• Expertise in digital marketing, content marketing, social media strategy, brand storytelling, and marketing analytics.
• Proven ability to balance leadership with hands-on execution in a fast-paced environment.
• Excellent project management, organizational, communication, presentation, and relationship-building skills.
• Proficiency with marketing analytics tools, CRM systems, Adobe Creative Suite, and digital marketing platforms.

Nice To Haves

• Personal enthusiasm for cooking, baking, dining, and food-related experiences is a plus.

Responsibilities

• Lead the development and execution of marketing strategies that strengthen the Nordic Ware brand, drive business growth, and support long-term company objectives.
• Champion and protect the Nordic Ware brand by ensuring a consistent and engaging customer experience across all products, channels, and touchpoints.
• Partner with Product Development and Sales to successfully promote current product offerings and bring new products to market through compelling positioning, messaging, and go-to-market strategies.
• Drive consumer engagement and brand awareness through effective digital marketing, content creation, social media, e-commerce, and paid media initiatives.
• Collaborate with Sales teams to develop marketing programs, merchandising tools, presentations, and promotional assets that support retail growth and customer success.
• Lead, mentor, and develop a high-performing Marketing and Creative team while fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Enhance Nordic Ware's digital presence by guiding website strategy, user experience improvements, content optimization, and search engine performance initiatives.

Benefits

• Bonuses
• Medical
• Dental
• Vision
• Health and Wellness Programs (including Health Challenges, Pickleball Team, Hiking Club, and Community Garden)
• HSA with employer contributions
• Nice Healthcare
• Paid Family Medical Leave
• Short and Long-Term Disability
• Basic Life and AD&D
• Voluntary Life
• Dependent Care FSA
• Legal Plan Coverage
• Paid Time Off
• PTO buy and sell opportunity
• Paid Holidays
• 401(k) Match
• Career Development including Tuition Reimbursement
• Generous Employee Discount
• Performance Based Pay
• Weekly Paychecks
• Social Events for Employees

What This Job Offers

• Job Type: Full-time
• Career Level: Manager