Marketing Director

Cline Design Associates•Raleigh, NC

About The Position

The role of the Marketing Director is that of a team builder, strategist, creative communicator, consensus builder, mentor, coach, business developer, and leader. Balancing marketing and business development, the Marketing Director is responsible for setting the direction and tone for marketing efforts, promoting and positioning the firm, and providing marketing leadership to the department and staff members.

Requirements

Bachelor’s degree with 8-10 years of experience
3 to 5 of those years in the A/E/C industry
Demonstrated leadership and cross-functional collaboration
Excellent written, verbal, and presentation skills
Strong attention to detail
Fluency with CRM/CMS and marketing analytics

Nice To Haves

MBA Preferred
CPSM preferred or willingness to pursue

Responsibilities

Hire, manage, and coach activities of marketing staff across the firm.
Co-lead the development and facilitation of the firm’s strategic plan with the Chief Experience Officer and input from the President.
Stay abreast of marketing and market trends, sharing findings with firm leadership.
Develop, implement, and maintain marketing plan and budget, lead the marketing team through a planning and mid-year check-in session, and update the executive committee quarterly.
Develop overarching marketing and business development strategies, in collaboration with the Chief Experience Officer, serving as an advisor to leadership.
Develop and implement strategies to expand existing market penetration and enter new markets.
Support the Brand Manager to set the strategic direction of firm brand initiatives and promotional materials.
Conduct market and client research including client surveys and interviews as well as using industry events and industry publications as resources.
Use KPIs and benchmarking to determine the success of the strategic plan, marketing plan, and business development plans – communicating these accomplishments and challenges at the annual associate’s retreat and select leadership/executive meetings.
Collaborate with Chief Experience Officer and leadership to position leaders in industry and community through conference planning and industry organization participation.
Establish marketing policies and procedures.
Monitor and prepare a market analysis of existing project types, revenues, geographic, and client information using industry resources and Deltek.
Support the Communications Manager in setting annual thought leadership strategy, developing communications calendar, awards initiatives, and other communications initiatives.
Conduct marketing-related workshops and training, in conjunction with Marketing staff members, for the Principals and technical staff.
Communicate updates on positioning strategies, pursuit pipeline, business development initiatives, and communications in bi-weekly marketing meetings.
Develop market sector strategies and business development plans with President, Directors, and Chief Experience Officer.
Initiate and develop contact with potential clients and work with principals to secure new clients and projects.
Provide research, work with marketing staff and Chief Experience Officer to prepare materials, and coach interview teams for new client meetings.
Conduct pursuit strategy sessions, including a go/no go evaluation with key firm stakeholders, to bring on new clients or engage in pursuits.
Lead the development of and oversee the pursuit strategy for qualifications, proposals, and presentations, ensuring quality in all materials.
Oversee and represent the firm at media events, civic and professional group meetings, client industry trade associations, and community and industry activities.
Oversee firm special events/trade shows, booths, exhibits, etc.