Marketing Director

The Gathering Spot•Atlanta, GA

About The Position

The Marketing Director leads the Marketing & Communications Department of The Gathering Spot. This role oversees and drives the execution of all marketing and communications projects and tasks, and leads the strategic and long-term vision of The Gathering Spot's marketing initiatives — with a focus on driving member engagement, growing program and event attendance, generating qualified membership applications, and amplifying the cultural voice of TGS through timely, relevant, and brand-aligned content. TGS sits at the intersection of culture and community. The right candidate has sharp instincts for when and how a culturally relevant brand should engage in current conversations — and the judgment to know when not to. This role is also responsible for telling our members' stories: highlighting their wins, their work, and the events that make TGS feel like the room where it happens.

Requirements

7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies
Direct experience managing and developing a marketing and communications team — your direct reports should be your strongest references
Sharp cultural instincts — comfortable identifying when and how a culturally relevant brand should engage in current conversations, and confident in the judgment of when not to
Demonstrated experience in member or community-driven storytelling — bringing real people, real moments, and real wins to the front of brand communications
Track record of running a marketing function that shipped daily and drove measurable business outcomes — member acquisition, retention, ticket sales, event attendance — not just impressions
Ability to balance multiple projects, deliverables, and timelines simultaneously and effectively
Ability to lead and manage a team of marketing creatives, closely tracking timelines and deliverables
Ability to work well with a team and collaborate effectively
Ability to work well under pressure and with quick turnaround
Strong written communication skills
Strong understanding of data-driven marketing decision making and analysis — including current understanding of social platform algorithm trends
Flexibility to be available when needed outside of typical work hours, including evenings and weekends during major events and brand moments
Comfort in a fast-moving, owner-led business

Responsibilities

Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
Tracking Execution of Deliverables Across Marketing & Communications Department
Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
Approving all marketing and communications assets and deliverables
Leading the member communications schedule — including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
Building and managing the cultural calendar — identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
Contractor and Vendor Management — including graphic designer, department admin, photographers, and videographers
Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence