Marketing Director
About The Position
The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAire’s product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, SmartRelease ECTR, and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company. Key responsibilities include: leading annual strategic marketing plan development, gathering marketing insights and translating them into new product pipeline, overseeing creation and delivery of high-impact marketing and clinical education materials, and managing team members with a focus on professional development.
Requirements
- Bachelor’s degree required
- At least 12 years of relevant professional experience
- 6+ years in marketing roles
- 3+ years managing teams/multiple direct reports
Nice To Haves
- Master’s degree preferred
- previous healthcare or medical device industry experience preferred
Responsibilities
- Leads three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training
- Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline
- Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape
- Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)
- Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
- Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships
- Owns the Marketing and Clinical Education department budgets; Evaluates the appropriateness and effectiveness of all areas of spend
- Leads annual process to update five-year strategic plan and define next year’s marketing objectives
- Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce
Benefits
- Diverse learning and working opportunities
- Culture where everyone’s empowered to be their best
- Hep B. vaccine series provided
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What This Job Offers
Job Type
Full-time
Career Level
Manager
