Marketing Director (Hybrid Position)

Pet Supplies Plus • Livonia, MI

3d • Hybrid

About The Position

Pet Supplies Plus (PSP) has a temporary opportunity for a Marketing Director role with an anticipated duration of 2 months to bridge the gap until the full-time Marketing Director position is filled. This role will focus on Creative Team Analysis, Pet Partner Planning, and Private Brand Growth.

Requirements

• Creative Team Analysis
• Pet Partner Planning
• Private Brand Growth
• Vendor partnership toolkit development
• Marketing plan development
• Brand foundation assessment
• Go-to-market plan recommendations

Responsibilities

• Partner with the Creative Director to assess current state of creative team delivery and process.
• Define current scope of work, assess intake process and overall project management, identify work that doesn’t belong in creative.
• Provide a recommendation for future state – team role, process changes, workload redistribution, efficiency opportunities, etc.
• Build a vendor partnership toolkit that brings consistency to how we work with vendor and what they can expect from us. Plan template, Communication tracker, Measurement framework.
• Work across the marketing team to finalize the 2027 Pet Partner marketing plan “packages,” with different levels of partnership across Strategic, Growth and All Other brands.
• Assess the current state of the Redford and Optim (private) brand and marketing plans.
• Identify gaps in brand foundations, growth opportunities and provide go-to-market plan recommendations.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed