Marketing Director

BXP•San Francisco, CA

12d•Onsite

About The Position

The Marketing Director will direct marketing activities, including marketing and communications strategy, advertising, public relations, and community relations, to enhance the value of the San Francisco, Los Angeles, and Seattle regions. This role involves owning and executing marketing plans, developing and coordinating press releases and media strategy, overseeing creative development of leasing materials, managing branding and placemaking art strategy, and partnering with various teams to ensure brand consistency. The position also coordinates public relations outreach, handles media requests, develops communication programs, and oversees promotional events and sponsorships. Additionally, the Marketing Director will respond to community and civic requests, represent BXP in the community, develop and maintain a Crisis Communication Plan, provide leadership to the regional marketing team, and prepare annual financial budgets and forecasts.

Requirements

BS or MS degree in Business, Communications or Marketing
7-10 years of experience in communications marketing field.
Proven initiative, strategic planning skills and qualitative and quantitative market analysis skills
Excellent communication, organization and multi-task management skills
Knowledge of print production, advertising production, media buying and marketing incentives business
An understanding of building operations and retail sales is desirable
Excellent project management skills
Ability to work in a fast-paced entrepreneurial environment
Adaptability to changing demands
Effective problem-solving skills
Excellent leadership skills
Ability to act independently well as part of a team
Proficient in Microsoft Office Applications.

Nice To Haves

An understanding of building operations and retail sales is desirable

Responsibilities

Own and execute the marketing plans for the regions, inclusive of communications (traditional and digital), event, and PR strategies that will produce successful results, drive revenue, support leasing and development initiatives and ultimately support the Company’s success, bottom line, and business plan.
Develop and execute overall marketing plan for the business region.
Develop and coordinate press releases and media strategy to recognize leasing transactions and other business accomplishments within the region, in partnership with SVP, Corporate Marketing & VP, Investor Relations.
Oversee the creative development and execution of development site, office, and retail leasing materials.
Partner with development team (and residential property management firm) on marketing strategy, brand, and materials for residential properties.
Manage branding and placemaking art strategy for existing assets and new developments.
Partner with leasing, development, and property management to ensure consistency of execution.
Partner with development team on communications strategy for public approvals and community engagement around development public process.
Oversee the continued development and maintenance of property newsletters and websites.
Budget development and execution of promotions and overall marketing solutions.
Partner with Corporate Marketing & Communications to ensure consistent execution of BXP brand across properties and activations.
Coordinate public relations outreach to publicize all regional activities, special events and increase BXP's visibility, including selection and management of any agencies engaged for these purposes.
Handle media requests and coordinate spokesperson for media response and public speaking engagements.
Coordinate with leasing/property management on client appreciation programs.
Develop and oversee communication programs through monthly briefs, alerts and individual meetings.
Develop and oversee on site promotional events to drive retail traffic and sales.
Direct strategy to recommend and deliver additional amenities to the office client population.
Promote BXP's ownership of properties to internal and external audiences, positioning our properties as important locations and destinations in the regions.
Develop sponsorship packages and generate incremental revenue to support events; responsible for fulfillment of sponsorship programs.
Select and manage agency, if necessary, to support.
Prospect, secure, and service promotional events, unconventional advertising opportunities, sampling, and sponsorships to generate promotional income for properties within the region.
Oversee implementation, activation, and measurement of promotional events and sponsorships.
Respond and consider community and civic requests.
Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
Develop and maintain relationships with customers, community members, and community partners to position the Company as an engaged partner.
Develop and maintain Crisis Communication Plan.
Provide training, leadership and direction, develop strategic goals, and assign work to the regional marketing team.
Prepare annual financial budget and update forecasts on a quarterly basis.
Perform other duties as assigned.