Marketing Director

PHYRON AI•Stockholm, ME

3d•Hybrid

About The Position

We're building something the automotive world has never seen. Phyron's AI generates personalised, immersive video tours of every car on a dealership's lot, automatically. We're live across 30+ countries, growing fast, and the product genuinely works. Dealers love it. Buyers convert. The momentum is real. Marketing has got us this far as a support function. Now it needs to be the growth engine. We're looking for a Marketing Director to build it: someone who owns the whole function, sets the strategy, and still gets into the craft.

Requirements

Senior B2B SaaS marketing leader who has scaled a function internationally through real growth, with US scaling a strong plus.
People leader and coach with experience building, developing, and stretching marketing teams.
Commercial mindset, owning the number (pipeline) and proving return on investment.
Strategic and hands-on approach; able to write the plan and build the campaign.
Experience with AI and automation workflows, with an automation-first instinct but understanding where human touch is crucial.
A builder who has created new initiatives and shaped markets.
Strong skills across brand, demand generation, content, and the associated martech and CRM systems.
Experience scaling marketing across multiple countries, ideally into the US.
Understanding that a new market requires more than just translation.
Confident interacting with founders, the board, and customers.
Right to work in Sweden.

Nice To Haves

Automotive experience.
Martech experience.
Marketplace experience.

Responsibilities

Own marketing for the whole of Phyron, including strategy, brand, demand, content, events, budget, the team, and the pipeline number.
Report to the CEO and sit on the senior management team.
Manage a global remit, with a focus on Europe and the US market.
Lead, coach, and develop a small, capable marketing team.
Set the marketing strategy for the next phase and deliver the marketing-sourced pipeline.
Agree on the pipeline target with Sales and hit it.
Lead, coach, and develop a small team across demand, content, and creative.
Set the direction, standards, and priorities for the marketing team.
Keep Europe growing and build the engine to take the US to number one.
Sharpen target customer profiles in each market and adapt positioning.
Run go-to-market strategies with the Product team for successful commercial launches.
Implement an automated growth engine by working with the CTO to put AI and custom automation across the funnel.
Protect the human elements that earn trust, such as real relationships, genuine community, and valuable content.
Oversee Phyron's brand presence everywhere, with customers and in front of the board.
Manage positioning, PR, thought leadership, social media, case studies, and audience building.
Own the plan, presence, and pipeline generation for events like NADA.