Marketing Director (Development Division)

ONE Sotheby's International Realty•Miami, FL

4d•Onsite

About The Position

ONE Sotheby’s International Realty is seeking an experienced Marketing Director – Development Division to work closely with the VP of Marketing and serve as a key leader within the Development Division marketing team. This is a highly hands-on leadership role responsible for overseeing the day-to-day management of the marketing team and a portfolio of 15+ luxury residential development projects. The ideal candidate is an experienced new-development marketer who understands the Miami real estate market, knows how to manage multiple projects simultaneously, and can move seamlessly between high-level strategy, client communication, team leadership, and detailed execution. The Marketing Director will be the primary day-to-day leader for the marketing team, ensuring projects remain organized, deadlines are met, deliverables are executed to a high standard, and internal and external stakeholders remain aligned. This is an ideal opportunity for a highly organized, collaborative and solutions-oriented marketing leader who thrives in a fast-paced, deadline-driven environment and enjoys managing people, projects, clients and competing priorities.

Requirements

7+ years of marketing experience, with significant experience specifically in luxury residential real estate and new-development marketing in Miami/South Florida.
Proven experience successfully launching and marketing new residential developments from strategy through execution.
Bilingual English and Spanish required, both written and verbal.
Demonstrated experience managing multiple projects, deadlines, clients and stakeholders simultaneously.
Previous experience managing, mentoring or directing a marketing team.
Exceptional project management and organizational skills.
Strong understanding of the Miami luxury real estate market and its competitive landscape.
Experience working directly with developers, ownership groups, sales teams, creative agencies and vendors.
Experience developing and managing marketing budgets.
Strong understanding of digital, social media, print, events, broker outreach and integrated marketing campaigns.
Excellent written and verbal communication skills.
Strong presentation and interpersonal skills.
Ability to manage both strategy and detailed execution.
Highly proactive, accountable and solutions-oriented.
Ability to work effectively in a fast-paced, constantly changing environment with tight deadlines and competing priorities.
Strong attention to detail and commitment to high-quality execution.
Ability to anticipate issues, take ownership and solve problems independently.
Strong team player who works collaboratively across marketing, sales, design, digital, social and corporate teams.
Ability to build and maintain strong relationships with internal and external stakeholders.
Comfortable working with international partners, clients and vendors across multiple time zones.
Proficiency with project management, CRM, marketing and collaboration platforms.

Nice To Haves

Experience with branded residences and/or luxury hospitality brands strongly preferred.

Responsibilities

Serve as the day-to-day leader and manager of the Development Division marketing team, working closely with the VP of Marketing.
Manage, prioritize and delegate workloads across Marketing Managers and Coordinators to ensure projects are appropriately staffed and supported.
Establish clear priorities, deadlines, accountability and follow-up across the team.
Lead regular internal marketing meetings and project check-ins.
Monitor project timelines, deliverables and outstanding action items across a portfolio of 15+ developments.
Identify potential issues or delays early and proactively develop solutions.
Mentor, develop and support junior members of the marketing team.
Foster a collaborative, positive and accountable team culture.
Ensure consistency in marketing standards, processes and execution across the Development Division.
Oversee the day-to-day marketing execution for a portfolio of 15+ luxury new-development projects, including boutique, ultra-luxury and branded residential developments.
Develop and maintain project marketing calendars, timelines, deliverables and action-item trackers.
Lead day-to-day communication with developers, ownership groups, sales teams, agencies, vendors and other project stakeholders.
Attend and actively participate in developer and sales/marketing meetings.
Prepare meeting agendas, document action items and ensure timely follow-up.
Ensure all stakeholders understand priorities, responsibilities and deadlines.
Manage multiple projects at different stages of development simultaneously, from pre-launch and positioning through sales and ongoing marketing.
Build strong client relationships through responsiveness, organization, strategic thinking and consistent execution.
Develop and execute project-specific marketing plans under the direction of the VP of Marketing.
Support brand positioning, launch strategy, campaign development, broker outreach, events, digital marketing, social media, public relations, collateral and sales initiatives.
Translate project positioning and business objectives into actionable marketing plans.
Review and provide direction on creative concepts and marketing materials across digital, print, social and sales channels.
Ensure all marketing materials accurately reflect project positioning, brand standards and sales objectives.
Collaborate with internal creative, digital and social teams as well as external agencies and vendors.
Support market research, competitive analysis and audience development to inform project strategy.
Monitor campaign performance and marketing results and translate insights into actionable recommendations.
Work closely with project sales teams to understand sales objectives, challenges, inventory and market conditions.
Ensure marketing initiatives are aligned with sales priorities and actively support lead generation and sales efforts.
Assist in developing marketing strategies and presentations for prospective developer clients.
Represent ONE Sotheby’s International Realty and its Development Division at broker events, industry events, sales missions and other marketplace opportunities as needed.
Assist with the development, tracking and management of project marketing budgets.
Monitor spending and ensure marketing initiatives are delivered within approved budgets.
Manage relationships with external agencies, creative partners, media partners, vendors and other strategic partners.
Coordinate quotes, scopes, approvals and deliverables to ensure projects remain on schedule and within budget.
Ensure vendors and agency partners are held accountable to agreed timelines and quality standards.
Monitor key marketing performance metrics across projects.
Work with the digital and marketing teams to track leads, campaign performance and project activity.
Prepare project updates and performance insights for internal leadership and developer clients.
Identify opportunities to improve efficiency, marketing performance and overall project execution.