Marketing Director

C5MI Insight•Reston, VA

44d•$160,985 - $201,231•Hybrid

About The Position

C5MI is a high-performance consulting firm specializing in SAP and supply chain solutions for organizations that require mission-critical results. The Director of Marketing will lead the entire marketing function, including strategy, brand management, content creation, and execution. This senior leadership role involves building upon the company's existing market position, overseeing daily marketing operations, managing external agencies and vendors, and developing an internal marketing team as the company expands. The ideal candidate will have hands-on marketing experience within the government contracting (GovCon) sector, understanding how federal buyers discover, evaluate, and engage with contractors. This role also recognizes the importance of partner ecosystems and extends to engaging investors, partners, and potential employees.

Requirements

Bachelor’s degree in Marketing or a related field with 10+ years of marketing experience, with at least 3 years focused on the federal government contracting market; or no degree with 15+ years of marketing experience with at least 5 years focused on the federal government contracting market.
Demonstrated success developing positioning and marketing programs for IT services, ERP, or data analytics in a GovCon context.
Experience managing external agencies, creative vendors, and marketing budgets.
Hands-on content creator: comfortable writing and editing both technical and non-technical marketing materials.
Excellent written and verbal communication skills; ability to translate complex technical capabilities into clear buyer value.
Experience building or managing a small marketing team; must be comfortable operating as both a strategist and a hands-on executor.
Ability travel for industry events and in person meetings up to 20% as needed.

Nice To Haves

Familiarity with SAP, federal ERP modernization, or government data analytics programs.
Experience with SAP NS2, AFCEA, ACT-IAC, or other federal IT industry associations and partner ecosystems.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce, Dynamics).
Background in digital marketing, SEO/SEM, or LinkedIn-based B2G outreach strategies.
Experience supporting proposal marketing, past performance narratives, or capabilities-based content for GovCon bids.
Existing relationships within the federal IT, ERP, or DoD/Navy program community.

Responsibilities

Defines and owns C5MI’s brand positioning, messaging, and value proposition for federal agency audiences and procurement decision-makers.
Develops and executes an integrated marketing plan spanning digital, content, events, and capabilities-based outreach aligned to C5MI’s capture and BD pipeline.
Creates compelling collateral — capability statements, white papers, case studies, web content, and proposal marketing narratives — that differentiates C5MI in the GovCon market.
Manages and holds accountable third-party marketing agencies, design firms, PR vendors, and conference partners.
Partners with Business Development and Capture teams to support opportunity pursuit, RFI responses, and pre-solicitation positioning activities.
Builds and leads C5MI’s marketing team as the company grows, including hiring, mentoring, and setting performance expectations.
Tracks and reports on marketing KPIs including pipeline influence, brand reach, content performance, and ROI on marketing spend.
Maintains awareness of GovCon market trends, competitor positioning, and the federal IT/ERP landscape to keep messaging current and relevant.
Owns C5MI’s awards and recognition strategy — identifies, recommends, and leads submissions for high-value GovCon awards (e.g., Washington Technology Fast 50, GovCon Awards, AFCEA, ACT-IAC recognition programs) and SAP partner distinctions that build credibility with federal buyers and agency decision-makers.
Drives strategic positioning within the SAP ecosystem: amplifies C5MI’s standing as a trusted federal SAP partner through SAP NS2 engagement, partner community visibility, and thought leadership that reaches SAP account teams and agency stakeholders.
Owns C5MI’s events strategy end-to-end: determines which conferences, trade shows, and agency industry days to attend or sponsor (e.g., SAP Sapphire, AFCEA TechNet, agency-specific industry days), manages logistics and staffing, and ensures every C5MI appearance drives brand awareness and pipeline.
Adheres to all certified processes as part of our commitment to maintaining the highest standards of quality and information security, which includes actively participating in quality assurance activities and ensuring the protection of sensitive information in accordance with our security policies.
Performs other related tasks as assigned by direct supervisor.
Sets performance expectations; provides ongoing coaching, feedback, and recognition; conducts goal‑setting, evaluations, and development planning; and addresses performance, conduct, and attendance issues in a timely, compliant manner.
Develops employees through coaching, mentoring, training, and stretch assignments; identifies skill gaps and development needs; and supports succession planning and talent pipeline readiness within scope.
Fosters an inclusive, respectful, high‑performing environment; promotes accountability and collaboration; and reinforces company values, behavioral expectations, and professional standards.
Plans, assigns, and prioritizes work to meet delivery, quality, and timeline goals; manages workloads and staffing within approved parameters; and escalates resource risks or constraints as needed.
Applies company policies and employment practices consistently; partners with HR on employee relations matters; and identifies and mitigates people, delivery, and compliance risks.
Communicates expectations, decisions, and changes clearly; aligns team or organizational objectives with business priorities; and collaborates effectively across matrixed, cross‑functional, or client environments.