Marketing Director, Savoury

Mondelēz International•Toronto, ON

20d•Hybrid

About The Position

Mondelēz Canada is seeking a dynamic and P&L-driven Marketing Director to lead the strategic direction and innovation pipeline for the most loved savoury brands, including Crispers, Ritz, Triscuits. Reporting to the Head of Marketing, the Marketing Director will be entrusted with safeguarding and elevating the brand positioning of the cookie portfolio in Canada. The successful candidate will be responsible for promoting customer engagement to drive local business growth while ensuring alignment with global brand strategies. With a consumer-centric mindset, the Marketing Director will translate insights into actionable strategies, ensuring the consumer remains at the heart of all marketing initiatives. They will embody Mondelez’s commitment to innovation by leveraging the company’s ways of working to deliver consumer-led innovation pipelines with agility and an innovative mindset. They will collaborate and engage with a complex set of stakeholders at local, regional, and global company levels. The role requires strong communication and presentation skills, experience with performance tools and dashboards, and data-driven decision-making skills.

Requirements

Marketing and category leadership in a matrix environment
Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
End-to-end business models and algorithms and their translation into specific profit and loss lines
Communicating effectively, verbally and when presenting
Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
Proven marketing track record, including strategic analysis, brand building, campaign and communication strategies, and advertising development.
Brings a GM mindset across a portfolio of high-value brands.
Experience in the CPG/FMCG industry and brings an understanding of trends and consumer preferences (ideally with experience in and/or passion for the food category).
Proven track record of scaling high-growth, authentic, well-positioned consumer brands.
Has developed and executed a multi-dimensional growth strategy across multiple brands.
Led, developed, coached, and engaged marketing teams by building a culture of high performance & strong connections.
Exhibits a proactive mindset, consistently leaning in to deliver results autonomously.
Embraces a growth mindset, maintains a can-do attitude, and demonstrates a relentless drive to achieve results.
Comfortable working and interacting at all levels of an organization – internally and with customers; knows when to lead and when to follow; demonstrates professional courage and is challenging in the face of adversity.
Effective team player, able to work cross-functionally and comfortable operating in a matrixed global environment.
Completed Bachelor's degree in Marketing, Business, or related field.

Nice To Haves

MBA considered an asset.

Responsibilities

Develop and implement future-proof category strategies for savoury brands, grounded in deep consumer and category insights.
Drive profitable business growth beyond brand growth by leveraging data-driven and digitally integrated approaches.
Collaborate with brand leadership to expand category strategy both in the short and long term.
Lead select growth platforms and strategic initiatives to capture market opportunities and drive brand differentiation.
Generate category insights, strategies, and best practices through comprehensive market research and analysis.
Provide insights on innovation and develop a renovation strategy from a global marketing standpoint to rejuvenate the product portfolio.
Identify white space opportunities within the Category, Consumer, Shopper, Customer, and Brand to drive brand-led innovation and growth.
Prioritize the strategic plan by selecting the right growth drivers and forecasting to align with business objectives.
Utilize growth modeling tools, consumer demand spaces, market and competitive analytics, and financial reporting tools to inform strategic decisions.
Work closely with Sales, Category, and Demand/Supply partners to ensure robust and accurate forecast assumptions and minimize waste across the portfolio.
Apply a solid understanding of P&L levers to influence top and bottom-line performance.
Effectively plan and manage A&C budgets, interrogating COGS/cost movement to identify productivity savings.
Utilize financial tools for scenario modelling, business case development, variance analysis, and marketing expense control to enhance margin and aid decision-making.
Lead a virtual community of marketers to foster collaboration, share best practices, and drive consistent marketing excellence.
Collaborate effectively across the organization, including at the executive level, to influence and align on strategic initiatives.
Build strong relationships with cross-functional teams and senior stakeholders to ensure seamless execution of marketing strategies at both regional and global levels.
Know and apply Mondelez Innovation processes, tools, and ways of working.
Deliver consumer-led innovation pipelines with agility and an innovative mindset to stay ahead of market trends.
Drive organizational change by incorporating a 'data, mind, and heart' philosophy into brand strategy and decision-making processes.