Marketing Director - Property

Boyd Gaming•Las Vegas, NV

2d•Onsite

About The Position

Responsible for the overall direction of property marketing strategies, plans, programs and functions including database marketing, promotions and special events, advertising, entertainment, player development, and business and competitor analysis. Develop, prioritize, and implement property marketing strategic plan. Develop marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand. Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive. Create annual and program budgets, manage their expenses, and monitor their progress toward maintaining property budgetary goals. Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI. Contribute to successful achievement of property financial objectives. Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area. Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance. Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices. Coordinate marketing support with all other operational departments. Represent marketing for the property executive team. Communicate marketing plans, programs, and results to other key departments and team members.

Requirements

Bachelors Degree in Marketing, Advertising, Business or related field or equivalent work experience
Four (4) years marketing experience, preferably in the casino industry
Knowledge of all gaming regulations and procedures
Strong written and oral communication
Knowledge of all computer software and office systems
Must be able to obtain/maintain any necessary certifications and/or licenses

Responsibilities

Overall direction of property marketing strategies, plans, programs and functions
Database marketing, promotions and special events, advertising, entertainment, player development, and business and competitor analysis
Develop, prioritize, and implement property marketing strategic plan
Develop marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand
Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive
Create annual and program budgets, manage their expenses, and monitor their progress toward maintaining property budgetary goals
Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI
Contribute to successful achievement of property financial objectives
Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area
Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, etc.) and closely monitor their performance
Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices
Coordinate marketing support with all other operational departments
Represent marketing for the property executive team
Communicate marketing plans, programs, and results to other key departments and team members