Marketing Director Innovation Ventures

Children’s Hospital of Philadelphia•Philadelphia, PA

About The Position

Working closely with colleagues from across the CHOP Research Institute departments, this role will serve as the subject matter expert and dedicated communications liaison for the CHOP Innovation Ventures Team. The individual in this role will be responsible for strategic Marketing/PR planning and execution with a dual focus on external and internal audiences for the Innovation Ventures Department. This position will be responsible for marketing CHOP intellectual property, technologies and capabilities externally to potential industry partners and promoting CHOP Innovation Ventures internally. Responsibilities will include creating and executing a marketing strategy for significantly expanding CHOP's commercialization activities (including licensing, research partnership, and new company formation) and strategic communications to the CHOP community. The position will collaborate with faculty and colleagues within Innovation Ventures to create non-confidential summaries highlighting the value proposition of CHOP technologies, identify potential licensees via databases and software platforms, and conduct targeted marketing campaigns. Additionally, this position will develop and lead an internal communications strategy to promote engagement with Innovation Ventures.

Requirements

Bachelor's Degree Required
At least seven (7) years of marketing and/or public relations experience Required
Substantial knowledge of key functional areas supporting the commercialization of early-stage technologies including technology assessment, marketing, and licensing
Fundamental knowledge of academic medical research
Excellent verbal and written communications skills
Excellent interpersonal skills
Excellent time management skills
Excellent organizational skills
Excellent project management skills
Excellent critical thinking / problem-solving skills
Excellent strategic planning skills
Ability to collaborate with stakeholders at all levels
Ability to gather, analyze and make recommendations/decisions based on data
Ability to convey complex or technical information in an easy-to-understand manner
Ability to influence others to accomplish tasks outside of the direct span of control

Nice To Haves

Master's Degree in public relations, advertising, marketing, communications or related field Preferred
At least ten (10) years of marketing and/or public relations experience Preferred
Previous healthcare marketing and public relations experience within in-house or agency environment Preferred or
Previous healthcare technology marketing, scientific/technical writing, technical communications experience Preferred or
Previous business development experience within a life sciences or academic technology transfer environment Preferred or
Previous ivnvestor relations experience within the biopharma sector Preferred

Responsibilities

Promote CHOP IP assets and research programs to maximize their visibilities to potential licensing partners
Build and maintain relationships with CHOP constituents, potential licensing partners, and external stakeholders
Create and execute a marketing strategy that includes defining quantifiable and reportable success metrics
Create non-confidential technology summaries, coordinate production of marketing materials, including media contents, and distribute content via Innovation Ventures website and other marketing/communication media platforms
Identify potential licensees for CHOP technologies and conduct targeted marketing campaigns
Develop and manage internal communications to enhance awareness of Innovation Ventures’ services and achievements
Manage and engage external industry contacts (develop and maintain a marketing contact database)
Support CHOP Innovation Ventures’ presence at partnering conferences and events
Tracking and reporting marketing activity as necessary
Develop and implement comprehensive B2B and B2C marketing strategies to support our schools, adjacent portfolio companies, brand visibility, retention marketing, and community engagement.
Plan and execute marketing campaigns across various channels, including digital, print, email, content, and PR.
Coordinate promotional activities and events to maximize exposure and attendance.
Oversee the organization's agency relationships and digital presence, including website, email marketing, and social media platforms.
Develop and manage content for digital channels to ensure consistent and engaging messaging.
Manage SEO, SEM, and other digital marketing techniques to drive online traffic and engagement.
Work closely with the marketing team, and other team members to align marketing efforts with organizational goals.
Lead and mentor a marketing team, providing guidance and support to achieve departmental objectives.
Manage marketing and the teams for our different properties under the Ensemble brand.
Manage and help strategize brand development with our PR agency.
Ensure brand consistency across all marketing materials and communications.
Develop and maintain brand guidelines and oversee the creation of marketing collateral.
Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
Monitor and report on marketing expenditures and ROI.