Marketing Director, Central Region
About The Position
The Marketing Director, Central Region is responsible for developing and implementing cohesive marketing and business development strategies and best practices across the Central Region in alignment with both U.S. and regional initiatives and objectives. This role partners with the Senior Director, Business Development & Marketing | East & Central Regions, the Regional President for the Central market specifically, and the U.S. Marketing & Research team to develop highly effective and innovative regional resources to achieve organic growth and market share gains. The Marketing Director, Central Region will lead and drive strategic resources to enable effective onboarding, training, and promotion of the Colliers platform, tools, and technologies. This role is accountable for developing the structure and resources required to execute the strategic goals of the region.
Requirements
- BA/BS Degree required
- 10-12 years’ experience in a marketing management role
- Commercial Real Estate experience required
- Intermediate to advanced proficiency with Microsoft Office suite of products, including: Word, Excel, PowerPoint, OneNote
- Thrive in a fast-paced, deadline-driven environment
- Align marketing activities with business goals
- Strong stakeholder management and influencing skills
- Excellent organization, communication, and time management
- Brand and budget management experience
- Strong business writing, editing, and content development skills
- Collaborative, adaptable, and results-oriented
- Proven ability to manage priorities and deliver on time
- Applicants must be currently authorized to work in the United States on a full-time basis.
Responsibilities
- Work closely with the business to deliver measurable ROI, driving the successful execution of key strategic and cross-functional marketing initiatives ensuring active communication with all key stakeholders.
- Serve as national marketing business partner and advisor to the Regional President to drive marketing strategy and business development and collaborate on critical talent acquisition endeavors.
- Lead and supervise marketing leads and regional teams inclusive of performance management, development, hiring, staffing, and managing priorities in collaboration with regional President.
- Be responsible for functional alignment of core marketing functions including business development, property marketing, creative/brand, digital strategy, content development, PR, and communications (internal/external).
- Liaise with the national team to help facilitate the implementation of global and national initiatives regionally and locally.
- Serve as a key collaborator with regional Strategic Projects Team, to implement and cascade best practices and training, and oversee the strategic approach and elevation of deliverables cross-regionally.
- Be responsible for optimizing the region’s pursuit process from inception through completion, driving, and overseeing strategic approach, deliverables/mediums, pitch rehearsals, and presentation coaching.
- Participate in select high-profile client-facing pitch presentations and meetings, leading the marketing component and deliverables.
- Be a key collaborator with research and GIS functional departments to drive connectivity and elevate deliverables.
- Ensure platform and process alignment through strategic consolidation and/or recommendations of preferred vendor platforms/subscriptions.
- Implement and scale best practices cross-regionally.
- Enforce workflow management system(s) across the region to monitor and track KPI’s with marketing, research, and GIS functions.
- Develop and deliver tracking reports, presentations, and analytics on progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting.
- Engage regional counterparts to share best practices and collaborate, bringing higher effectiveness and efficiency to the region.
Benefits
- employer subsidized medical benefits including RX, dental, vision
- employer paid basic life/AD&D insurance
- short-term / long-term disability
- 401k plan, which includes an employer match
- 10 sick days
- a minimum of 15 vacation days annually
- 10 paid holidays
- two personal flex days throughout the calendar year
- up to 4-12 weeks of paid parental leave depending on eligibility criteria
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What This Job Offers
Job Type
Full-time
Career Level
Director
