Marketing Director, AWM LEAF (Fort Worth, TX)

Smith & Nephew•Fort Worth, TX

6d•Hybrid

About The Position

The Director, US AWM Marketing, LEAF is responsible for leading all downstream marketing efforts for the LEAF Patient Monitoring system business in the US Wound franchise. LEAF is a highly differentiated technology with a wearable sensor to help detect accurate and timely patient turns to minimize the risk of pressure injuries. This portfolio is focused in the hospital critical care settings, includes EMR integration, IT integration, and cloud-based software solutions. This role will partner closely with other marketing team on Pressure Injury Prevention (PIP) solutions and messaging. The Director will lead a team of downstream product managers and be responsible for developing and executing the annual brand plans and media plans, collaborating across the portfolio with fellow US Directors, and driving above-market growth to reach more patients in line with the company’s growth strategy.

Requirements

BA/BS required
8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
4+ years of work experience in product marketing within medical/healthcare/pharma
Prior experience leading a team preferred, or strong potential as a new people leader
Experience marketing patient monitoring systems, IT capital equipment for hospitals, critical care solutions, wearable sensors or biometric technologys, AI-based patient monitoring solutions are strongly preferred

Nice To Haves

MBA, M.S. or advanced degree preferred

Responsibilities

Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
Manage the full Advertising & Promotion budget for all BioTissue brands
Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores.
Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
Partner with Market Access to refine outcomes-based contracting and PIP portfolio solution messaging
Partner with IT Systems integration teams and R&D to deploy system and software updates in a rapid go-to-market cadence
Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning