Marketing Director - Area Accounts

AbbVie•Mettawa, IL

11d•$160,500 - $305,000•Remote

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
Demonstrated ability (5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
Demonstrated ability to lead
>7 years Marketing management experience, ideally experience supporting C-suite account management preferred
>3 years Account management experience
>3 years of Market Access Experience
>12 total combined years of health care industry experience
Proven management experience leading teams or managing direct reports in a complex, matrixed environment
Experience collaborating with cross-functional teams to adapt broader brand Payer or BU strategies into localized market initiatives.
Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Nice To Haves

Advanced degree (MBA, MPH, etc.)
Proven experience in payer marketing, market access, or health policy.
Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs).
Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment

Responsibilities

Serve as the ultimate owner of the Area market access marketing strategy and resource development, ensuring Area Access and Account performance goals are met or exceeded.
Provide day-to-day coaching, performance management, and strategic direction for Area Marketers to enhance strategic success, develop and implement pull-through initiatives, and foster robust internal and external stakeholder partnerships.
Collaborate with Area Access Leads, as well as Payer Strategy, Brand Business Units (BUs), and Strategic Channel Account Management teams to develop and execute strategic plans that are tailored to the Area Access stakeholders, including key local customer influencers (e.g., large employers, regional PBMs, health systems, large group practices), local policies (e.g., Medicaid), and other market trends (e.g., rise of aggregators).
Act as the regional expert on customer types, market trends, and payer landscapes, effectively translating insights into actionable strategies.
Oversee regional support from MABI and other analytics teams to shape data-driven decisions, refine account management tools, and optimize tooling for region's field execution.
Identify best practices, share learnings with cross-functional teams, and proactively recommend process or strategic enhancements to advance AbbVie’s market access objectives.
Drive customer account performance strategies rand pull-through plans, using data and analytics tools to ensure incentive structures and resources are in place for optimal account execution.
Develop and manage marketing materials to support Area Directors (ADs) and Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.).
Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation.
Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded.