Marketing Director – AI Products

CNX

3d•Remote

About The Position

We're Concentrix, a global technology and services leader powering the world's best brands. We are seeking a builder and leader with a scale-up mindset to lead and build a global marketing function for a high-priority AI product set. This role offers exposure to enterprise scale and complexity, acting as a true business partner to the Global Product Organisation to shape positioning, launches, and commercial strategy. The mandate is to build momentum, drive adoption, and win market share in a global capacity, setting direction, leading others, and raising the bar for product marketing. This is a full-time role with high autonomy and clear accountability for growth and revenue outcomes, requiring travel as needed.

Requirements

Proven experience in a start-up or scale-up AI, SaaS, or technology environment.
Strong track record driving user acquisition, adoption, and subscription growth.
Deep expertise in product marketing, positioning, competitive strategy, and demand generation.
Experience acting as a close commercial partner to Product teams.
Demonstrated ability to lead others, set direction, and scale capability.
Comfortable operating in ambiguity and building structure, momentum, and clarity from the ground up.
Commercial mindset with strong analytical capability and ownership of results.
Willingness to execute directly and operate hands-on when required.
Must reside in the United States or have a valid U.S. address for residence.
Legally authorized to work in the United States.

Nice To Haves

Direct experience marketing AI or machine-learning-driven products.
Strong AI fluency, including the ability to speak credibly about trust, responsible AI, data privacy, and governance.
Experience with product-led growth (PLG) motions and community-driven adoption.
Experience building or scaling partner and ecosystem marketing programs.
Experience competing against well-funded or category-leading technology players.
Exposure to subscription, usage-based, or hybrid pricing models.

Responsibilities

Partner closely with the Global Product Organisation to shape positioning, messaging, and go-to-market strategy.
Translate complex AI capabilities into clear, differentiated, and commercially compelling value propositions.
Influence roadmap discussions with market insight, customer feedback, and competitive intelligence.
Ensure product launches are commercially sharp, competitive, and execution-ready across all regions.
Define and execute the global marketing strategy for AI products across awareness, acquisition, and retention.
Identify priority segments, use cases, and commercial opportunities with precision.
Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
Establish a clear point of view on trust, responsible AI, data privacy, and governance as part of the iX narrative.
Develop demand generation initiatives that drive user acquisition, activation, and subscription growth.
Optimize the full funnel from awareness through conversion, usage, and retention.
Test, iterate, and refine messaging, channels, and offers based on performance data.
Track impact rigorously and tie marketing activity directly to revenue and product usage outcomes.
Act as a leader of others, setting direction, expectations, and a strong bias for action.
Build and scale the right mix of skills across product marketing, growth, PLG, and enablement over time.
Attract, develop, and inspire high-performing talent with a builder mentality.
Create clarity and momentum in an environment where speed and prioritization matter.
Strengthen product-led growth (PLG) motions, including activation, adoption, and expansion.
Help build and scale user communities, advocacy, and feedback loops that accelerate learning and growth.
Partner with Product and Engineering to improve onboarding, usage, and self-serve experiences.
Develop and execute partner and ecosystem marketing strategies, including co-marketing with platforms such as Microsoft, AWS, and other strategic partners.
Leverage partnerships to accelerate credibility, reach, and adoption in the AI market.
Work closely with alliances and sales teams to turn ecosystem relationships into growth engines.
Lead or directly execute across product marketing, launches, digital campaigns, and sales enablement.
Know when to leverage central marketing expertise such as brand, content, creative, and performance.
Know when speed matters more than process and take ownership to deliver.
Balance strategic clarity with hands-on execution.
Develop clear competitive positioning, narratives, and battlecards.
Ensure iX shows up with confidence and clarity against established and emerging AI players.
Drive bold messaging that reflects a challenger mindset.