Marketing Director, Annuity Products

MassMutual•Boston, MA

20h•Hybrid

About The Position

As a Director of Annuity Product Marketing, this position will manage a team of product marketing strategists and consultants who create comprehensive marketing campaigns to meet business objectives for the annuity product line, including product positioning, product materials, sales concepts, and B2B go-to-market strategies. The person in this role must have experience developing marketing strategy, a strong understanding of annuities, deep knowledge of the industry, and the ability to build relationships and collaborate closely with business partners and stakeholders. This person is a player / coach with the ability to build a high-performing team, while also able to produce marketing deliverables. This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional, partners, and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels over the next five years, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.

Requirements

Bachelor’s degree required; or an equivalent combination of education and at least 10+ years of relevant financial services experience.
7+ years of marketing experience including annuities and marketing to advisors and consumers.
2+ years of experience leading, managing, or mentoring team members.
2+ years of experience driving Marketing strategy including B2B, B2B2B, and B2C traditional marketing funnel activities across various mediums.
Ability to pass a non-registered fingerprint background check.

Nice To Haves

Extremely strong written communication skills, with demonstrated creative and message development.
Ability work in a cross functional team and provide clear and concise message that drives engagement from those using our content.
Proven success juggling multiple priorities through strong project management skills
Ability to communicate and collaborate with all levels within and outside the Marketing organization.
Ability to problem-solve and identify process efficiencies
Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.

Responsibilities

Participates in marketing annual and quarterly planning by deeply understanding business priorities and goals, and building a plan to support achieving them
Manages team capacity and priorities, including doing the work when needed
Build a culture that rewards achieving results, as well as one that fosters psychological safety to try new things, learn together and perform at a high level
Builds product marketing strategies for annuities to drive revenue results for the business
Drives customer-centricity into the product roadmap by consistently championing the voice of customer and advisor in the product development lifecycle
Creates core product collateral to easily communicate how we meet client and financial professional needs
Leads marketing center of excellence partners in key marketing planning and execution activities
Engages distribution teams and business stakeholders for buy-in and input