About The Position

TouchAfrika by Allpro Escapes is seeking a creative, results-minded marketing intern to help convert social media views into inquiries and booked travelers. The intern will help build a clear path from content to conversation to deposit while maintaining the polish and exclusivity of the luxury travel brand. TouchAfrika connects the African diaspora and other travelers with elevated, community-driven experiences in Ghana. Its flagship Ghana Luxe Carnival Experience is scheduled for April 16, 2027, and is limited to 25 travelers per group. The brand also grows its audience through the live shows Sister to Sister and TouchAfrika Q&A. The role includes creating and scheduling organic social content, editing short-form video, supporting live streams, writing conversion-focused copy, responding to prospects in a concierge tone, and tracking marketing performance. The position is remote, part-time, and 10–15 hours per week. Compensation is described as an hourly rate or monthly stipend, with performance-based booking bonuses.

Requirements

  • Currently enrolled in or recently graduated from a marketing, communications, business, or related program, or have equivalent hands-on experience.
  • Strong working knowledge of TikTok, Instagram, and Facebook.
  • Comfortable using CapCut, Canva, or similar editing tools.
  • Excellent writing skills and a good eye for luxury branding.
  • Organized, self-motivated, and reliable with deadlines.

Nice To Haves

  • Interest in travel, culture, and Africa and the diaspora.
  • Experience with email marketing, CRM tools, or sales follow-up.

Responsibilities

  • Create and schedule organic content for TikTok, Instagram, Facebook, and LinkedIn.
  • Edit short-form video, including Reels, TikToks, and clips from live shows.
  • Support live streams on Restream through promotion, chat engagement, and post-show repurposing.
  • Write captions, hooks, and calls to action intended to drive direct messages, inquiries, and deposits.
  • Create content that conveys exclusivity, insider access, and elevated service rather than discount-style promotion.
  • Respond to comments and direct messages and follow up with prospects in a personal, polished, warm concierge tone.
  • Track inquiries, qualified leads, and deposits, and report performance weekly.
  • Build social proof through traveler testimonials, countdown content, and urgency campaigns.

Benefits

  • Performance bonuses of 3% to 5% on bookings the intern helps generate, based on booking volume.
  • A group-fill bonus of $250–$500 when a group reaches 25 travelers.
  • Opportunity to build a portfolio with work published to a growing audience.
  • Hands-on experience in luxury travel marketing, live media, and conversion strategy.
  • Mentorship from a seasoned business owner and founder.
  • Academic credit may be available.
  • A letter of recommendation may be available.
  • Potential for a continued paid role.
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