Marketing & Digital Content Producer

DefinedTalent•Edison, NJ

18h•Onsite

About The Position

DefinedTalent is seeking a creative, hands-on Marketing & Digital Content Producer to lead digital content and marketing initiatives. This role involves owning the entire content production process, from strategy and planning to filming, editing, publishing, and analyzing performance. The producer will be responsible for building and managing the marketing calendar, producing multimedia content, maintaining brand consistency, and ensuring messaging reaches target audiences across digital platforms. The position requires someone organized, adaptable, creative, and energized by a fast-paced environment, typical of political campaigns.

Requirements

3–5+ years of experience in digital marketing, content production, communications, or social media management.
Exceptional video production and editing skills.
Strong graphic design skills with an eye for branding and visual storytelling.
Experience planning and managing marketing calendars and digital campaigns.
Strong copywriting and communication skills.
Ability to manage multiple projects simultaneously while meeting deadlines.
Highly organized with exceptional attention to detail.
Comfortable working independently while collaborating across teams.
Strong understanding of social media platforms and current trends.
Willingness to work in a fast-paced, deadline-driven environment.
Experience with many of the following: Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Canva, CapCut, Adobe After Effects (preferred), Google Workspace, Microsoft Office, WordPress, Mailchimp, Loomly or similar scheduling platforms, Meta Business Suite, Facebook Ads Manager.

Nice To Haves

Photography experience.
Motion graphics and animation experience.
Experience with political campaigns, advocacy organizations, nonprofits, or public affairs communications.
Knowledge of digital advertising and paid social campaigns.
Familiarity with website content management systems.
Experience tracking analytics and reporting campaign performance.

Responsibilities

Produce high-quality video, photo, graphic, and written content across all digital platforms.
Plan, shoot, edit, and publish both short-form and long-form video content.
Capture campaign events, fundraisers, press conferences, community events, and candidate appearances.
Create static graphics, animations, motion graphics, reels, stories, and promotional assets.
Design branded graphics, templates, thumbnails, and digital collateral.
Ensure all creative assets align with brand standards and messaging.
Develop and manage an integrated marketing and content calendar.
Plan campaigns around elections, endorsements, fundraising initiatives, events, holidays, and organizational priorities.
Coordinate messaging across social media, email marketing, website, and paid advertising.
Collaborate with leadership to translate strategic priorities into compelling digital campaigns.
Recommend new content opportunities based on platform trends and audience engagement.
Manage and grow presence across platforms including: Facebook, Instagram.
Schedule and publish content.
Write engaging captions.
Community management.
Monitor engagement.
Live post during events.
Grow audience reach and engagement.
Operate DSLR, mirrorless, cinema, and mobile camera systems.
Capture professional-quality video and photography.
Edit content using Adobe Premiere Pro, CapCut, Canva, or similar software.
Perform color correction, audio balancing, motion graphics, titling, and formatting.
Export content optimized for each platform.
Maintain organized media libraries and digital assets.
Draft digital communications including: Email campaigns, Event promotions, Website updates, Digital advertisements, Candidate spotlights, Press graphics.
Support digital fundraising campaigns and voter engagement initiatives.
Assist with campaign branding materials and messaging toolkits.
Track performance metrics across digital platforms.
Analyze engagement and campaign performance.
Recommend improvements based on data and platform insights.
Stay current with emerging social media trends, platform updates, and best practices.