Marketing & Digital Asset Coordinator

Haag, a Salas O'Brien Company

3d•$22 - $24•Remote

About The Position

We are seeking a results-oriented, detail-driven Marketing & Digital Asset Coordinator who will serve as a bridge between marketing operations and digital asset management. This role will be responsible for maintaining, organizing, and optimizing the firm’s digital assets (images, documents, resumes, project profiles, etc.) with proper metadata and organization, while also supporting marketing campaigns, collateral production, and database segmentation. The ideal candidate is comfortable with both creative/marketing workflows, as well as structured, taxonomy-driven asset management.

Requirements

Experience with CRM (Deltek Vantagepoint preferred) and digital asset management programs
Familiar with project management programs
Excellent verbal, written, and interpersonal communication skills
Excellent project management and organization skills
Able to work well under deadline pressure and balance multiple priorities successfully
Bachelor's degree in marketing, data management, communications, or a related field
1-2 years of experience, ideally in A/E/C marketing
Strong attention to detail
Proficiency in Adobe InDesign and Microsoft Office Suite
Proficiency in copy editing and proofreading

Responsibilities

Oversee the uploading, tagging, categorization, and organization of all digital assets (project images, project profiles, photo shoot imagery, etc.) in the firm’s DAM system.
Quality Control & Format Compliance: Review assets to confirm they meet visual, technical, and brand standards
Create and maintain metadata standards, controlled vocabularies, taxonomy, naming conventions, and folder structures to provide consistency, findability, and scalability.
Audit and clean existing assets: remove duplicates, correct metadata errors/missing tags, apply consistent standards.
Develop workflows and documentation/guidelines for asset submission, review, approval, and archiving.
Track metrics around asset usage, search behavior, retrieval times, unused assets, etc., and suggest improvements.
Work across regional offices to provide support by uploading projects to the website.
Create and update project sheets, resumes, brochures, and one-pagers.
Ensure branding consistency: maintain style guides, templates, logos; make sure all marketing/proposal materials adhere to our brand standards.