Nuuly Marketing & Digital Analyst

Nuuly•Philadelphia, PA

About The Position

Nuuly is seeking a Marketing & Digital Analyst to join the Digital Analytics team! This role will focus on the intersection of marketing performance and on-site behavior. This role is specifically designed to bridge the gap between upstream marketing activity, paid channels, email, SEO, organic, etc., and what happens on-site. You will dig into how different audiences find Nuuly, how they browse and convert, and what the data tells us about optimal acquisition paths. You'll work closely with the Nuuly Marketing team and report to our Senior Analytics Manager, while collaborating with the broader Digital Analytics team on shared measurement infrastructure. The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement infrastructure needed to evaluate new features and experiences.

Requirements

Bachelor's degree in a quantitative, marketing, business, or related field
2–4 years of experience in digital analytics, marketing analytics, or a closely related role
Strong SQL skills — able to write, read, and QA complex queries
Familiarity with Google Analytics (GA4 experience is a strong plus)
Experience with data visualization tools such as Looker
Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
Familiarity with basic statistical concepts
Strong communication skills with both technical and non-technical stakeholders

Nice To Haves

Experience in e-commerce, subscription services, or retail is a plus
Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

Responsibilities

Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
Document analyses and data definitions clearly for use across the team