Marketing Designer

Community Financial System, Inc.•Syracuse, NY

10d•Onsite

About The Position

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration. Just as our employees are committed to helping our customers manage their finances, we’re committed to our employees. After all, they make it happen for our customers every day. To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

Requirements

B.A. degree in Graphic Design or related field of study.
All applicants must be 18 years of age or older.
An analytical self-starter and creative thinker
Proficient in the design software Adobe Creative Suite
Exceptional organization and communication skills
Detail-oriented; superior writing and editing skills
Flexible
Team player.
3-5 years of professional experience within the marketing and graphic design field.
Experience with developing and implementing marketing strategies and tactics.

Nice To Haves

Ability to use the more advanced features of Microsoft Office Suite and website design knowledge a plus.
Bank, insurance and/or investment marketing experience are preferred but not required.

Responsibilities

Plan, manage, and execute campaigns and collateral development to generate awareness and action.
Make optimization recommendations on current marketing and use findings in planning for future campaigns.
Determine needed collateral, work on design/layout, and create pieces against deadlines.
Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
Create marketing materials to provide support sales or marketing needs, responding to ad-hoc ad requests related to local initiatives, corporate sponsorships, etc.
Create materials for use in sales training efforts and promotions as needed:
Liaise with marketing partners and vendors (purchasing dept, printers, mailhouse, etc.) to facilitate production of marketing materials.
Work with outside advertising agencies.
Provide other support and administrative activities as needed for the marketing department.
Ensure all materials receive proper approvals and documentation.
Ensures compliance with all government, insurance or banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards related to and required by one’s duties.
Maintain proficient knowledge of, and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to policies, procedures, and internal controls, and meet all training requirements in a timely manner.
As an integral member of the Marketing Department, this position is also expected to provide assistance wherever necessary to help the Sales and Marketing Departments and the company in achieving their annual goals.