Marketing Demand Generation Specialist - Financial Services

SymphonyAI•New York, NY

2d•Remote

About The Position

As the Regional Marketing Manager for North America, you are the engine that turns global messaging and strategy into regional pipeline impact. You will take globally developed value propositions, content, and campaigns, and translate them into high-performing, region-specific programs that drive engagement, accelerate deal cycles, and generate qualified pipeline for the North America Sales team. You won’t develop core messaging or own global demand strategy—but you will localize, package, and deploy campaign assets for the region, orchestrate 1-few and 1-many ABM motions, manage high-impact regional field and partner programs, and ensure strong follow-through through the funnel. This is a hands-on role for a marketer who thrives on execution excellence, sales partnership, accountability to metrics, and operating within a global marketing ecosystem.

Requirements

5–8 years in B2B enterprise demand generation, campaign execution, or field marketing (SaaS/AI/FinTech/MarTech preferred).
Demonstrated success running regional campaigns that deliver measurable pipeline impact.
Experience executing ABM at scale (1-few, 1-many) with heavy persona targeting.
Hands-on expertise with HubSpot (both Marketing Hub and familiarity with Sales Hub), as well as familiarity with other marketing tools Clay, Canva, LinkedIn Ads, Sales Navigator, Demand Base, etc.
Familiarity with ABM platforms (Demandbase, 6sense), paid channels (LinkedIn Ads), and event platforms (Zoom/ON24).
Strong project management, communication, and stakeholder alignment skills.
Proven ability to work in a matrixed global environment—balancing regional execution with global consistency.
Deep understanding of enterprise sales cycles and how to accelerate deals with targeted marketing plays.

Nice To Haves

Experience marketing to financial services (banking, insurance, wealth, capital markets).
Background working with partner ecosystems (cloud providers, SIs, ISVs).

Responsibilities

Localize and execute global campaigns to fit the North American market, personas, regulatory context, and industry segments (e.g., insurance, banking, mid-market financial institutions).
Build and run multi-channel regional campaigns (email, paid media, webinars, field events, digital tactics) that turn global messaging into demand and pipeline.
Own regional performance across engagement, MQL quality, pipeline creation, and opportunity acceleration.
Develop 1-few ABM programs for prioritized industry clusters or segments (e.g., insurance carriers, mid-market banks).
Implement 1-many ABM tactics using global content and assets: persona targeting, personalized email journeys, segment-specific landing pages, curated content bundles, etc.
Track and report on account penetration, engagement, MQAs, and conversion across regional target segments.
Plan and execute regional field events, executive roundtables, regional conferences, and workshops—leveraging global content playbooks.
Collaborate with cloud/SI/ISV partners to run co-marketing and co-sponsored regional events that drive shared pipeline.
Maximize pre-, during-, and post-event engagement and conversion.
Serve as the primary marketing partner for North America Sales leadership, AEs, and SDRs.
Ensure Sales is fully enabled with regionalized assets, event kits, outreach sequences, and follow-up instructions.
Drive consistent funnel hygiene and lead follow-through, ensuring regional leads progress appropriately through globally defined lifecycle stages.
Track regional marketing performance across engagement, MQL→SAL→SQL conversion, pipeline sourced and influenced, and ABM engagement.
Provide insights on what’s working regionally and recommend adjustments to improve performance.
Maintain regional dashboards and contribute to global roll-up reporting.
Work closely with Global Product Marketing, Content, AR, Digital, and Operations to ensure alignment on messaging, content utilization, campaign sequencing, and metrics.
Provide regional inputs on content gaps, competitive trends, message resonance, and upcoming priorities.
Stay aligned with global processes for lead scoring, tech stack, vendor management, and budget governance.