Marketing Automation & Demand Generation Specialist

Kiln•Lehi, UT

About The Position

The Marketing Automation & Demand Generation Specialist supports the execution and optimization of Kiln’s lifecycle marketing and demand generation programs. This role blends campaign execution, marketing automation, segmentation, and analytics to help move prospects from first impression to tour booking to active membership across 20+ locations. Working closely with marketing leadership and cross-functional partners, you will build and manage always-on and campaign-based nurture programs that bring Kiln’s brand, voice, and value proposition to life across email, CRM, marketing automation platforms, and third-party tools. While this role directly supports revenue outcomes, it is rooted in marketing craft—thoughtful messaging, audience segmentation, timing, experimentation, and continuous improvement. You help turn Kiln’s CRM and automation systems into a creative, data-driven marketing engine that scales efficiently and feels human.

Requirements

Experience in demand generation, lifecycle marketing, and/or marketing automation roles.
Hands-on expertise with Hubspot CRM and marketing automation platforms.
Comfort executing campaigns across multiple markets or product types.
Strong analytical mindset with the ability to interpret performance data and apply insights.
High attention to detail with strong systems thinking.
Highly organized, proactive, and able to manage multiple workflows simultaneously.
Alignment with Kiln’s mission, values, and commitment to thoughtful growth.

Responsibilities

Lifecycle Marketing & Campaign Execution
Develop and execute full-funnel lifecycle campaigns aligned to brand, product, and market priorities.
Build and maintain automated nurture programs for key journeys, including new leads and inbound inquiries, events, market-specific launches and promotions, long-cycle and consideration-stage prospects, and new member onboarding and early engagement.
Develop and translate approved campaign concepts into automation-ready journeys in partnership with Brand, Content, and Lead Gen teams.
Refine messaging, sequencing, and timing based on performance insights.
Marketing Automation & CRM Enablement
Build and maintain marketin g automation workflows and lifecycle programs.
Implement lead scoring and segmentation frameworks that reflect engagement and intent.
Build and Support CRM structures that enable multi-location and multi-product campaigns.
Create reusable templates and processes that help campaigns scale efficiently across markets.
Demand Generation Support
Collaborate with Lead Gen Marketing to align paid, organic, and CRM efforts into cohesive demand programs.
Support Sales and Business Development with marketing-driven sequences and re-engagement campaigns without acting as sales operations.
Improve speed-to-lead and follow-up consistency through automation and modern purchase flows.
Analytics, Testing & Optimization
Maintain lifecycle and campaign reporting across the funnel.
Monitor engagement, drop-offs, and conversion trends to identify improvement opportunities.
Execute A/B tests across subject lines, content, cadence, and segmentation.
Maintain strong standards for CRM data cleanliness and attribution accuracy.