Demand Generation Marketing Specialist
About The Position
Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients. ABOUT THE ROLE The Demand Generation Marketing Specialist supports the execution and optimization of marketing campaigns that drive awareness, engagement, and pipeline growth. This is a hands-on, execution focused role responsible for supporting account-based marketing (ABM) and broader demand generation campaigns across email, social, content, events, and paid channels. The Demand Generation Marketing Specialist works closely with Marketing, Sales, and Account Management to ensure campaigns are well-coordinated, launched on time, and continuously improved based on performance.
Requirements
- A bachelor’s degree in marketing, business, or a related field; or a combination of relevant experience and education.
- 3+ years proven experience in B2B marketing, demand generation, or accountbased marketing.
- Experience supporting marketing campaigns in collaboration with Sales teams.
- Proficiency with marketing automation platforms and CRM systems
- Strong organizational skills and ability to manage multiple campaigns concurrently.
- Comfortable working with data, metrics, and performance reporting
- Strong attention to detail and follow-through.
- Clear written and verbal communication skills
- Ability to work cross functionally in a fast paced environment.
- Analytical mindset with interest in campaign performance and optimization
- Adaptable, execution oriented, and collaborative
Nice To Haves
- Experience in healthcare, SaaS, or complex B2B environments preferred.
- Experience with Hubspot, Salesforce, Zoominfo and other marketing tools/technologies
Responsibilities
- Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities
- Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs)
- Help translate target account lists, personas, and campaign goals into executable marketing tactics
- Monitor campaign performance and make recommendations for optimization based on engagement and conversion data
- Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives
- Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines
- Iterate on copy and assets based on performance insights and feedback
- Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up
- Prepare and present internal teams with campaign context, timelines, and performance insights
- Support creation and organization of campaign assets, templates, and documentation
- Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution
- Assist with maintaining dashboards and performance summaries
- Identify opportunities to improve campaign effectiveness and execution efficiency
- Performs other duties as needed.
Benefits
- Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays
- 401k
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
