Marketing Data Senior Manager
About The Position
The Marketing Data Senior Manager leads Wintrust’s marketing data team, setting strategic goals and guiding and mentoring team members to champion insight-informed decisions. The role serves as a consultative partner, democratizes and socializes data, demonstrates marketing impact, and helps teams create analytics-driven value. The position partners with Marketing leaders to define audience, segmentation, and measurement requirements for multichannel campaigns. It develops first- and third-party marketing analytics strategies and determines how data is collected, managed, and activated to improve personalization and performance. The role designs, implements, and refines multi-touch attribution models and media mix plans to maximize return on investment, while ensuring data accuracy and integrity across sources and systems. It also ensures marketing data practices follow privacy regulations and internal policies, works with MarTech and IT on reliable data pipelines, and manages external vendor and platform relationships while evaluating new technologies and partners.
Requirements
- Minimum 10 years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing.
- Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks, and KPI governance.
- Expertise with analytical and statistical tools, visualization software, and marketing data platforms.
- Demonstrated experience leading people, developing talent, building teams, and contributing to a growth culture.
- Excellent written and verbal communication skills.
- Ability to adapt to evolving business needs and prioritize appropriately.
Nice To Haves
- Knowledge related to digital banking and retail and commercial banking.
Responsibilities
- Lead the marketing data team, set strategic goals, and guide and mentor team members.
- Champion insight-informed decisions by acting as a consultative partner, democratizing and socializing data, demonstrating marketing impact, and helping teams create analytics-driven value.
- Partner with Marketing leaders to define audience, segmentation, and measurement requirements for multichannel campaigns.
- Develop first- and third-party marketing analytics strategies, including how data is collected, managed, and activated to improve personalization and performance.
- Design, implement, and refine multi-touch attribution models and media mix plans to maximize ROI.
- Ensure data accuracy and integrity across multiple sources and systems.
- Ensure marketing data practices comply with privacy regulations and internal policies.
- Partner with MarTech and IT teams to maintain clean, accurate, and timely data pipelines.
- Manage external vendor and platform relationships, and evaluate new technologies and partners.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Accidental death and dismemberment insurance
- Short-term and long-term disability insurance
- Parental leave
- Employee Assistance Program (EAP)
- Traditional and Roth 401(k) with company match
- Flexible Spending Account (FSA)
- Employee Stock Purchase Plan at 5% discount
- Critical Illness Insurance
- Accident Insurance
- Transportation and commuting benefits
- Banking benefits
- Pet insurance
- Tuition reimbursement
- Competitive pay and eligibility for an annual bonus
- Family-friendly work hours
- Opportunities to grow and develop in your career
- Promote-from-within culture
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
