Marketing Data and Operations Analyst

Palo Alto Networks

4d•$145,000 - $235,500

About The Position

We are seeking a highly strategic and visionary Senior Marketing Data and Operations Analyst responsible for overseeing the E2E marketing data flow and partnering with IT and BI to operationalize insights through AI agents and workflows. Firmly seated within the digital marketing organization, this role is explicitly differentiated from traditional IT functions; instead, you will serve as the critical bridge, partnering closely with IT for flawless technical execution. Reporting to the Director of Marketing Data and Operations, this leader will drive digital acquisition capabilities, focusing on integrating artificial intelligence, enabling end-to-end performance tracking, and optimizing operational workflows for unprecedented scale and efficiency. The successful candidate will be a creative problem-solver who thrives in a fast-changing environment, acting as the primary technical architect to ensure our technology foundation actively supports aggressive global business growth.

Requirements

Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles, with a proven track record of leading technical initiatives.
Extensive experience driving design and implementation of scalable data infrastructure that meet the demands of real-time decisioning.
Expert-level knowledge of technical integrations across the MarTech stack, including CDPs, CRMs (e.g., Salesforce), and internal data warehousing solutions (e.g., Snowflake, BigQuery).
Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
Proven ability to translate complex business objectives into detailed technical requirements and user stories (PRDs), managing a development backlog alongside internal engineering teams.
Exceptional program management skills, utilizing agile methodologies to drive large-scale, complex cross-functional technical projects.
Strong understanding and practical application of global data privacy and compliance standards (GDPR, CCPA, etc.) and their real-world impact on data usage.

Nice To Haves

Ability to lead at the intersection of business and technology with a passion for marketing technology, clearly differentiating marketing ecosystem needs from traditional IT infrastructure.
Demonstrated success integrating and scaling comprehensive technology solutions: Marketing Automation, CRM, Predictive Analytics, and Data Enrichment.
Strong cross-functional relationship development skills, specifically in establishing effective program management processes between Marketing and IT.
Experience leading an organization through rapid growth as well as acting as a change agent and transformation leader.
Comfort with accountability and the ability to navigate ambiguity and manage competing priorities.

Responsibilities

Be the data subject matter expert for the marketing technology stack - partnering with BI and IT to enable operational insights.
Become the marketing privacy champion and lead privacy compliance partnering with legal and privacy.
Become the marketing data steward and drive data governance and operational transparency; leverage SQL and Python to audit data quality, troubleshoot data flows, and extract/model operational insights in partnership with BI, IT, and Marketing Analytics.
Operationalize Customer 360 on CDP and enable unified segmentation on unified profiles.
Operationalize data models and AI partnering with BI, Analytics, AdTech, and IT.
Perform comprehensive quantitative operational analysis and modeling across the marketing landscape and execute optimization programs leveraging AI.
Be the thought leader in efficient and effective data operations.
Design, document, and implement highly scalable operational processes (SLAs, governance) that optimize workflow efficiency, productivity, and quality across all global digital operations.

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