Marketing Data & Analytics Specialist

First Mid Bank & Trust•Rockford, IL

22h

About The Position

This is a key member of the marketing team’s business strategy and works closely with CMO and Marketing Strategy roles. Entrusted with deriving actionable insights and recommendations from multiple data sources, supports strategic goals through data management, reporting, analysis, customer intelligence, segmentation, targeting, demographics and other business analytics. Owns reporting and analysis for defined business areas. Translates data into insights, identifies performance trends, and partners with Strategy and CRM to support planning and optimization. Preferably leads enterprise‑level analytics, performance measurement, and insight generation. Shapes KPI frameworks, partners with senior leaders, and drives data‑informed decision‑making across Marketing and the business.

Requirements

Bachelor’s or advanced degree in marketing, data administration, information systems or equivalent experience.
Minimum of 5+ years’ experience in Analytics, Business Intelligence, or Marketing Insights roles.
Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and cross‑functional collaboration.
Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions
Experience with a CRM system, preferable Microsoft Dynamics, and tools comprising the marketing stack
Experience creating and delivering marketing metrics related to reports, including ROI
Experience in market trends and consumer behavior research.
Strong analytical, critical thinking and problem-solving skills.
High attention to detail and ability to meet deadlines.

Nice To Haves

Financial services or regulated industry experience preferred.

Responsibilities

Lead analytics strategy for major segments or enterprise initiatives
Own reporting and analysis for assigned segments or campaigns
Build dashboards, performance summaries, and KPI tracking
Develop KPI frameworks, measurement plans, and insight models
Translate data into insights and recommendations
Improve reporting processes and data visualization
Partner with CRM, Strategy, and business lines to support planning and improve data maturity
Positions data (knowledge of our customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
Ensure data quality and governance across assigned domains
Lead analytics strategy for major segments or enterprise initiatives
Serves as quality assurance guide for reporting functions within the department
Champions data integrity and literacy required for customer-centric efforts.
Works with marketing leadership to define standards and parameters of business rules for accuracy, cross-functional alignment, and structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management