Marketing Analytics Specialist

Marcel Digital•Chicago, IL

1d•$80,000 - $100,000•Hybrid

About The Position

Marcel Digital is seeking a Marketing Analytics Specialist to implement, maintain, and optimize analytics and reporting systems for client insights and decision-making. This role focuses on front-end analytics execution, including tracking implementation (GTM), dashboard development (Looker Studio), reporting workflows, and marketing data integrations like offline conversion uploads. The specialist will collaborate with Paid Media, SEO, Account Management, and the Analytics Director to ensure accurate data collection, clear and actionable reporting, and alignment of measurement with client goals. This position is ideal for someone who enjoys hands-on execution, solving tracking challenges, building dashboards, and ensuring data is usable and trusted. The role complements the Analytics Manager (Back End Analytics) which focuses on data architecture, pipelines, and advanced analysis.

Requirements

2–4 years of experience in digital analytics, marketing analytics, or similar roles.
Experience with Google Analytics (GA4) and Google Tag Manager (GTM).
Experience building dashboards in Looker Studio or similar visualization tools.
Understanding of event-based tracking, conversions, and marketing measurement concepts.
Experience QA’ing and troubleshooting tracking implementations.
Strong attention to detail and commitment to data accuracy.
Ability to manage multiple client priorities and deadlines.
Clear communication skills, especially explaining data to non-technical stakeholders.
Ability to translate complex and often siloed data into actionable insights.

Nice To Haves

Experience with offline conversion uploads or CRM to ad platform integrations.
Familiarity with data layers and basic JavaScript for tagging/debugging.
Experience working with paid media or SEO teams in a marketing environment.
Exposure to tools like BigQuery, though not required for hands-on use.
Experience working in an agency environment.
Familiarity with consent management and privacy-aware tracking.
Experience with additional BI tools (Tableau, Power BI, etc.).
Basic SQL knowledge for light data validation or exploration.
Experience with A/B testing or CRO measurement.

Responsibilities

Implement and maintain tracking using Google Tag Manager (GTM) and GA4.
Support event tracking, data layer validation, and measurement setup across client websites.
QA and troubleshoot tracking issues using browser tools and platform debugging tools.
Ensure accurate deployment of marketing pixels and conversion tracking across platforms.
Build and maintain dashboards in Looker Studio (and similar tools).
Translate client goals into clear, actionable reporting frameworks.
Ensure reporting consistency, accuracy, and usability across accounts.
Support recurring reporting and identify opportunities to improve clarity and efficiency.
Support offline conversion uploads and platform integrations (e.g., Google Ads, CRM systems).
Assist in aligning data across analytics, ad platforms, and other marketing tools.
Help troubleshoot discrepancies between platforms and reporting sources.
Collaborate with Paid Media teams to ensure proper measurement of campaign performance.
Partner with Account Managers and channel teams to interpret performance data.
Support implementation of measurement plans and tracking requirements for new initiatives.
Assist in audits of existing tracking and reporting setups.
Collaborate with the Analytics Manager to escalate more complex data or infrastructure needs.