Marketing Analytics Manager

Auctane • Dallas, TX

2d • Remote

About The Position

As a Marketing Analytics Manager, you will collaborate with marketing leaders to improve the way we use data to make decisions. You will play a role in customer acquisition, retention, and revenue by ensuring we’re making the right investments, tracking what we need, and optimizing everything within our control. This position is remote with occasional travel requirements (less than 15%).

Requirements

• Bachelor’s degree
• 3+ years of experience in a marketing analytics or data analytics role
• Track record of driving measurable success through data analysis, optimization and performance improvement
• Ability to create compelling presentations and dashboards based on data
• Experience establishing and maintaining relationships with individuals at all levels of the organization
• Motivated, detail-oriented, self-driven with an objective lens on pulling insights from data
• Must be comfortable with advanced statistical analysis and machine learning
• Proficient in marketing analytics methodologies and measurement
• Familiarity with ad platforms and marketing KPIs
• Proficient in SQL for querying and manipulating large datasets
• Experience with Python or R for statistical analysis and automation is a plus

Nice To Haves

• 5+ years of experience in marketing analytics and data analysis, preferably in B2B software
• Experience with creating attribution models and marketing mix models
• Experience with experimentation and incrementality testing

Responsibilities

• Lead marketing measurement and translate insights into actionable recommendations
• Manage and report on key marketing metrics across the marketing funnel
• Analyze relationships between marketing efforts and business outcomes
• Manage ad hoc marketing analytics requests from end-to-end
• Develop dashboards, and other data-oriented deliverables that meet the needs of both marketing teams and senior leaders
• Support testing, ensuring learnings are shared across teams
• Serve as the connective layer across analytics platforms and tools, ensuring data flows are accurate, consistent, and comparable across sources
• Monitor and maintain data quality within the marketing databases and our dashboarding systems
• Assist with the implementation and governance of tracking infrastructure (UTMs, tags, pixels) to ensure accurate data capture across marketing channels

Benefits

• Flex Time Off policy
• 12 paid holidays
• 401k employer matching program
• Annual merit reviews
• Company events
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
• Weekly catered lunches
• Medical, dental, and vision plans
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program (up to 8 free mental health sessions)
• Gym discounts
• Education reimbursement
• Employee Referral Program
• Inclusive, casual and upbeat work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Manager