Marketing Data & Analytics Manager

MATTRESS WAREHOUSE LLC•Frederick, MD

37d

About The Position

Mattress Warehouse is growing and seeking a Marketing Data & Analytics Manager to help turn data into decisions that drive our continued growth. Reporting to the Chief Marketing Officer, you'll play a highly visible role in measuring marketing performance, developing dashboards, uncovering customer and market trends, and translating complex information into clear recommendations for leadership. You'll work across Marketing, Ecommerce, Finance, IT, and Operations, helping our teams better understand what's happening across our business, why it's happening, and what we should do next. If you enjoy finding the story behind the numbers and want to see your insights translate into action, this is an opportunity to make an impact at an exciting point in our growth.

Requirements

Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
5+ years of experience in marketing analytics, business intelligence, digital analytics, or a related field.
Experience analyzing multi-channel marketing performance.
Strong analytical, critical-thinking, and problem-solving skills.
Ability to translate data and trends into practical business recommendations.
Strong communication and presentation skills.
Ability to work independently while collaborating effectively across teams.
Ability to manage multiple priorities in a growing, fast-moving organization.

Nice To Haves

Power BI
Adobe Analytics
Google Analytics 4 (GA4)
Looker Studio
Microsoft Excel
Dashboard development and data visualization
Google Ads
Meta Ads
Microsoft Ads
SEO and search analytics tools
Email marketing platforms
SQL
Ecommerce analytics
Retail analytics
Customer acquisition and retention analytics
Geographic and store-level performance analysis
Marketing attribution and campaign measurement

Responsibilities

Measure and report on marketing performance across digital and traditional channels.
Analyze campaign effectiveness and identify opportunities to improve performance and return on marketing investment.
Monitor trends across website traffic, store traffic, sales, customer acquisition, and other key business metrics.
Develop actionable recommendations to optimize marketing strategies and investments.
Connect marketing activity with broader customer and business performance.
Develop, maintain, and enhance dashboards using Power BI and other business intelligence and reporting tools.
Create weekly, monthly, and quarterly performance reporting for marketing and executive leadership.
Build reporting that makes complex information easy to understand and act on.
Track key performance indicators (KPIs), including: Website traffic and digital engagement, Store traffic, Sales performance, Marketing campaign performance, SEO and organic search performance, Paid search and paid social performance, Social media performance, Email marketing results, Customer acquisition, Geographic, market, and store-level performance.
Analyze customer behavior, purchasing patterns, and performance trends.
Evaluate geographic, market, and store-level results to uncover growth opportunities.
Identify opportunities to strengthen customer acquisition, engagement, and retention.
Support strategic initiatives with analysis and data-driven recommendations.
Turn complex datasets into meaningful insights that help teams make better decisions.
Partner with Marketing, Ecommerce, Finance, IT, and Operations teams.
Collaborate with agency partners to support accurate measurement and reporting.
Help establish and maintain reporting standards, KPI definitions, campaign naming conventions, and measurement practices.
Build strong partnerships across the organization and serve as a trusted resource for marketing and business analytics.
Prepare dashboards, presentations, and reports for executive leadership.
Translate complex data into clear, concise, actionable insights.
Present findings, opportunities, and recommendations to stakeholders across the organization.
Help leadership understand not only what happened, but why—and what we can do next.