Marketing Data Analytics Manager
About The Position
Motorola Solutions is seeking a strategic and highly technical Marketing Data Analytics Manager to join their Market Intelligence team. This role focuses on transforming raw web, lead, and campaign data into actionable growth insights. The manager will oversee the tracking ecosystem, manage marketing dashboards, guide a distributed global team, and promote data-driven decision-making across growth, product, and sales pipelines. The Market Intelligence function is a strategic team within the Chief Marketing Organization, dedicated to embedding evidence-based insights into global strategy, identifying market trends, and evolving customer needs to maintain a distinct value proposition and drive sustainable growth.
Requirements
- Bachelor's Degree with 7+ years of experience in Data Analytics, Marketing Analytics or Market Intelligence
- Legal authorization to work in the U.S. indefinitely is required.
- Advanced proficiency in writing SQL queries and building advanced visual reports
- Deep understanding of GA4 architecture and hands-on experience deploying complex tracking schemas.
- Comprehensive understanding of the lead lifecycle, attribution modeling, and pipeline data flowing through CRMs and MAPs.
- Solid grasp of A/B testing methodologies (statistical significance, sample sizes) and experience leveraging heatmap tools to analyze user friction points.
- Exceptional ability to synthesize complex technical data into concise, strategic narratives for executive leadership.
- Experience data-blending ad platform APIs with CRM data to build custom multi-touch attribution models.
- Understand the foundations of digital marketing
Nice To Haves
- Experience using Python (specifically pandas, numpy, or matplotlib) for data manipulation, automation, or advanced statistical analysis.
Responsibilities
- Drive the MI Empowerment Vision by owning full end-to-end customer data ownership to resolve historical reporting gaps and guarantee data integrity.
- Define and standardize key performance metrics across the core data lifecycle stages: Data Ingestion, Account Management, and Cross-Platform Analytics.
- Analyze UTM campaign data and lifecycle metrics within Salesforce and HubSpot.
- Scale optimization efforts by operationalizing ZoomInfo Intent signals to generate fresh outbound target groups.
- Oversee web data architecture and tagging while managing core data ingestion workflows.
- Establish protocols for securely and efficiently uploading list leads directly into HubSpot to construct a clean, reliable data baseline for all marketing initiatives.
- Analyze UTM campaign data and track lifecycle metrics by connecting web behavior to lead generation performance.
- Build, maintain, and scale high-impact dashboards using Tableau or Looker to deliver analytics.
- Provide the marketing organization with highly consistent, reliable, and consolidated reporting frameworks that unify metrics across all primary platforms.
- Design and evaluate rigorous A/B testing frameworks, pairing statistical outcomes with user behavior insights from heatmap tools to optimize digital experiences.
- Utilize SQL to query data warehouses and collaborate with engineering on data pipelines.
- Take technical ownership of high-impact automation tools to handle data normalization, reporting and architect automated post-event account routing.
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
