Manager, Marketing Data & Advanced Analytics

CIBC • Toronto, ON

6d • Hybrid

About The Position

The Marketing Data and Advanced Analytics (MDAA) team supports direct marketing by fostering a culture of data-driven decision making. As the hub of marketing strategy and innovation at CIBC, the team drives growth, engagement, and retention across our client base through advanced analytics. Reporting to the Director, Marketing Analytics & Strategy Activation within MDAA, the Manager, Analytics will be an individual contributor on the team. You bring end-to-end experience in data analytics and are accountable for leveraging diverse data sources to deliver timely, accurate, and insightful analyses and reports that drive actionable strategies and optimization in collaboration with Marketing stakeholders, Lines of Business, and Channel partners. You will be detailed oriented, highly analytical, diligent and passionate about using data and insights to tell a powerful story. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Requirements

• 3+ years’ experience building meaningful analyses and reports around clients, segments, products, channels and marketing strategy
• Skilled at end-to-end analytics, including data sourcing and preparation
• Strong Communication and Storytelling Skills
• Ability to effectively convey insights and opportunities through storyboarding and visualizing analyses
• Analytical Thinking, and Problem Solving
• Attention to detail and collaboration to navigate complex problems and drive results
• Relationship Building
• Strong analytical skills and ability to work with large tables/datasets to uncover key trends, patterns, and actionable insights.
• Expert-level proficiency in SQL and/or Python, with experience using Databricks.
• You understand that success is in the details.
• You notice things that others don't.
• You ask the right questions.
• Your critical thinking skills help to inform your decision making.
• You're digitally savvy.
• You seek out innovative solutions and embrace evolving technologies.
• You can easily adapt to new tools and trends.
• You act like an owner.
• You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
• You’re passionate about people.
• You find meaning in relationships, and surround yourself with a diverse network of partners.
• You build trust through respect and authenticity.
• You have a strong business acumen
• You bring your real self to work and you live our values – trust, teamwork and accountability.

Nice To Haves

• A quantitative background (B.Sc. or higher, or equivalent) is considered an asset.

Responsibilities

• Leveraging diverse data sources to deliver timely, accurate, and insightful analyses and reports that drive actionable strategies and optimization in collaboration with Marketing stakeholders, Lines of Business, and Channel partners.
• Tracking & analyzing the performance of marketing campaigns.
• Independently structuring analyses, extracting actionable insights.
• Communicating complex information in a clear and impactful manner, transforming data into compelling narratives that drive understanding and action.
• Applying critical thinking to ask the right and insightful questions and identify root causes.
• Engaging the right stakeholders to resolve issues efficiently and develop effective solutions.
• Proactively taking ownership of your work, managing and nurturing relationships with business partners as a trusted advisor.
• Understanding business objectives and desired outcomes, connecting the dots across multiple programs and dependencies to inform your decisions.
• Simplifying complex problems and translating them into clear, easily understood solutions for others.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program.
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree