Marketing Data & Analytics Lead

Trend Micro•Austin, TX

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Buyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI™ named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it — and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story. Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI™ is represented in AI-generated answers, the canonical definition of who TrendAI™ is, and the recommendations that make our content and earned media measurably more citable.

Requirements

Six or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility — not repackaged classical SEO
A proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trust
Working understanding of how large language models retrieve and cite content — enough to reason about why one source gets picked up and another does not
Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claim
Demonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example.
Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood online
Comfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teams
B2B enterprise technology experience; cybersecurity strongly preferred
Fluency with AI tooling in daily practice
People-leadership experience, or credible evidenced readiness for it

Responsibilities

Build the baseline for how the major AI engines represent TrendAI™ against our competitive set, with a documented, repeatable methodology
Own a stable prompt set that reflects how buyers actually ask, and the analysis standards behind it
Deliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performance
Establish where TrendAI™ is winning and losing citations, and why
Turn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisory
Partner with our PR, editorial, social and analyst-facing teams to put those recommendations into market
Measure whether the work moved the number, and say so plainly when it did not
Own how TrendAI™ is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolio
Keep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and Web
Maintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we stand