Marketing Analytics Lead
About The Position
US LawShield is hiring its first dedicated Marketing Analytics Lead to help build and shape how marketing performance is measured, understood, and optimized. This role is positioned at the intersection of Marketing and Business Intelligence, acting as the primary analytics partner to Marketing leadership while developing scalable reporting, attribution, and measurement capabilities. The role offers the opportunity to establish frameworks, dashboards, attribution models, and analytical capabilities that Marketing will use for decision-making, directly influencing growth strategy and marketing investment.
Requirements
- 5+ years in marketing analytics, BI, or data analytics
- Advanced SQL skills
- Strong Power BI, Tableau, Looker Studio, or similar BI experience
- Hands-on experience with marketing attribution, lead lifecycle analysis, and CRM reporting
- Experience building KPI frameworks and analytics capabilities - not just maintaining existing reports
- Strong understanding of multi-channel marketing measurement
- Excellent communication and data storytelling skills
- Ability to work independently and turn ambiguous business questions into actionable insights
Nice To Haves
- Experience with subscription or membership businesses, insurance, legal services, or other regulated industries
Responsibilities
- Build executive-level marketing dashboards and reporting in Power BI
- Define KPIs and measurement frameworks across the marketing funnel
- Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI
- Develop multi-channel marketing attribution and performance measurement
- Build lead lifecycle and CRM-driven reporting from lead through membership
- Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels
- Identify growth opportunities through funnel, segmentation, and customer behavior analysis
- Translate complex data into clear recommendations that influence marketing strategy and investment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
