Marketing Data Analyst

First Horizon Bank•Memphis, TN

8h•Onsite

About The Position

First Horizon Bank is seeking a Data Analyst to manage, process, analyze and report on performance data that strengthens the decision-making for First Horizon in acquiring and nurturing customer relationships. This position will drive initiatives that support the growth of the First Horizon’s marketing organization by delivering campaign performance analytics, customer segmentation, data infrastructure, and insightful reporting across all channels. The role reports directly to the Director, Marketing Analytics, and is responsible for helping to improve marketing strategy and decision making through analytics.

Requirements

Extensive experience in the use of data analysis, data operations, measurement, reporting and data warehousing to improve efficiency and effectiveness.
Working knowledge of data integrity/privacy practices and applicable risk and compliance management frameworks.
Proven track record of managing projects and delivering results.
Expertise in organizing and analyzing large sets of data.
Experience with Data Querying Tools (SQL, SOQL, Alteryx). Able to write queries, work across multiple databases and aggregate.
Experience with data organization, dashboard automation, reporting and presentations tools (Tableau, Datorama). Able to build Tableau / Datorama dashboards and link to databases/Excel.
Working knowledge of Data Science Tools (Python, R)
Bachelor's degree in Engineering, Mathematics, Statistics, or a quantitative field.
Effective communication skills, both written and verbal.
Data focused and analytical, with attention to detail and accuracy.
Strong project management skills, ability to multi-task and deliver within negotiated deadlines.
Organized, responsive and able to collaborate with multiple stakeholders.
Demonstrates and exemplifies values and characteristics which are essential to the Marketing Team’s success: Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them, Transparency: are direct, factual, and straight-forward, Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options, or other solutions

Responsibilities

Support all performance analytics of marketing campaigns.
Deliver product and customer portfolio performance analytics to marketing partners.
Implement and manage a process to run our customer segmentation scoring model using the available 1st and 3rd party data.
Develop measurement plans, data gathering, organization and reporting for marketing campaigns across all channels (Direct Mail, Email, Digital, Social, Search and Affiliates)
Develop measurement methodologies for campaign analytics, full-funnel multi-touch attribution, digital analytics, A/B test reporting, event analytics, brand analytics, targeting profiles, contact and leads.
Identify gaps and improve upon the existing marketing campaign reporting, digital reporting dashboards and data connections. Recommend analytics reporting enhancements and drive implementation of those enhancements.
Design, build, implement, and support marketing analytics deliverables by assimilating data from multiple sources and present the information in a straightforward way to marketing stakeholders.