Marketing Data Analyst, Customer Experience

Advertising Specialty Institute • Trevose, PA

7h • Hybrid

About The Position

ASI is seeking a Marketing Data Analyst, Customer Experience to join their Marketing team. This role will focus on gathering, analyzing, and reporting data that drives strategic decisions across ASI’s member communications and programs. The ideal candidate is detail-oriented, data-driven, and passionate about using insights to improve onboarding, engagement, retention, and overall member experience. Reporting to the VP of Customer Experience, this individual will play a critical role in identifying user trends, uncovering friction points, and translating complex data into actionable recommendations. This role partners closely with Marketing, Product, Customer Success, and other cross-functional teams to support post-sales strategies that increase platform adoption, engagement, and loyalty.

Requirements

• Bachelor’s degree in Data Analytics, Marketing Analytics, Business Intelligence, or a related field (or equivalent experience).
• 3+ years of experience in data analytics, preferably within marketing, customer experience, or a SaaS environment.
• Proficiency with data visualization and reporting tools.
• Hands-on experience with Microsoft Dynamics 365 and digital adoption or integration tools (e.g., Appcues, User Flow, Beamer, Zapier).
• Strong understanding of digital experience analytics and user behavior tracking.
• Demonstrated ability to work with large datasets and translate insights into action.
• Strong problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously.
• Excellent communication and presentation skills.

Nice To Haves

• Experience in the promotional products industry or related B2B industries.
• Familiarity with customer journey mapping and lifecycle analytics.
• Working knowledge of SQL or other query languages for data extraction and transformation.

Responsibilities

• Aggregate and analyze data from multiple platforms, including ASI proprietary services, Microsoft Dynamics 365 (D365), and digital experience and adoption tools such as Appcues and LogRocket.
• Create dashboards, reports, and visualizations that surface user trends, feature adoption, engagement, and performance metrics.
• Monitor onboarding, post-sales, and product-specific user journeys to identify friction points, opportunities, and KPI success.
• Translate complex data into clear, actionable recommendations for Marketing, Product, Customer Success, and other stakeholders.
• Evaluate the effectiveness of onboarding, retention, and engagement programs and recommend ongoing optimizations.
• Present insights, trends, and opportunities through stakeholder presentations and demonstrations.
• Execute optimization enhancements and new initiatives (e.g., Appcues flows or D365 campaigns) in partnership with Customer Experience and Marketing teams.
• Collaborate cross-functionally to design, measure, and refine targeted onboarding and retention strategies.
• Serve as the primary owner of in-app messaging, ensuring communications are purposeful, well-timed, aligned with member experience standards, and balanced to avoid message fatigue.
• Use data insights to support client-centric initiatives such as webinars, advocacy programs, and client appreciation events.
• Track and report on client experience KPIs (e.g., CSAT, NPS, engagement, and retention), providing recommendations for continuous improvement while meeting individual and departmental goals.

Benefits

• Medical, Dental, and Vision coverage, available on day one of employment.
• Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
• 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
• Free Health and Wellness programs.
• Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
• Day one 401(k) with company match.
• Paid holidays, floating days, and paid time off (PTO).
• Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level