Marketing & Customer Engagement Lead – Energy Programs

EPCOR•Toronto, ON

32d•Hybrid

About The Position

EPCOR’s North American Commercial Services (NACS) is hiring a Marketing & Customer Engagement Lead – Energy Programs (Full‑Time, Temporary position, up to 18 months) to join our Communications team, based in Toronto, Ontario, with eligibility for our hybrid Where We Work program (one in‑office day per week). In this role, you’ll lead visible, purpose‑driven marketing work that directly supports energy conservation, customer behaviour change, and sustainability goals. You’ll own the planning and delivery of marketing and outreach initiatives that drive customer participation in Electricity Demand Side Management (eDSM) programs in our Collingwood service area, operating under the framework of the Independent Electricity System Operator (IESO). Through a combination of strategic planning, hands‑on execution and community presence, you will create simple, compelling customer journeys that make it easy for residential and commercial customers to understand and enrol in eDSM programs, while strengthening EPCOR’s reputation as a trusted and engaged community partner. You’ll also manage budgets, coordinate vendors, track performance and adjust tactics to ensure annual program targets are achieved. You’ll work closely with cross-functional teams (Operations, Customer Care, Digital, Finance, and Regulatory), managers and senior leaders across the organization to deliver impactful marketing and customer engagement strategies and programs. Success in this role looks like: delivering the annual eDSM marketing plan on time and within budget; executing high-quality, compliant campaigns and engagement activities as planned; maintaining strong relationships with community partners and internal stakeholders; and providing clear, reliable performance reporting on marketing activities and engagement outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, Environmental Studies or a related field
5+ years of experience in a marketing, communications or customer engagement role
Demonstrated success leading outreach or engagement initiatives that influence customer behaviour
Experience managing vendors and working in complex, multi‑stakeholder environments
Strong project management skills, including cross‑channel campaign planning and execution
Proven experience managing budgets, timelines and performance reporting
Excellent written communication skills with the ability to draft clear, customer‑focused content
Experience collaborating with digital teams on web updates, landing pages and email campaigns
Strong data and performance tracking skills, including dashboard and reporting development
Proficiency with Microsoft 365 and advanced collaboration tools
Works in a self-directed manner, exercises sound judgment and manages multiple priorities with minimal supervision
Collaborates effectively across teams and engages diverse perspectives
Communicates clearly, listens actively and builds trusting relationships
Takes ownership, demonstrates accountability and consistently delivers high‑quality work
Adapts to change, seeks continuous improvement and remains curious about new ideas
Valid Ontario Class G Motor Vehicle Operator's License with 6 or fewer demerits at the time of hire is required; prior unsafe driving infractions may result in non-selection and G2 licenses are not accepted.
Candidates must be eligible for an EPCOR driver’s permit and may be required to provide a 3-year Commercial Driver’s Abstract at the time of hire.
Ability to travel to community events and EPCOR sites
Comfort with light physical activity related to event setup and materials handling
At least 18 years of age
Successfully attained a high school diploma (GED, or equivalent level of secondary education)
Legally entitled to work in Canada

Nice To Haves

Experience in a regulated, public‑sector, or utility environment is an asset

Responsibilities

Developing and delivering an annual eDSM marketing and outreach plan aligned to participation targets, timelines and available resources
Translating IESO program requirements and targets into actionable marketing strategies, with a 3–12‑month planning horizon
Leading integrated marketing campaigns targeting residential and commercial customers to increase program awareness, understanding and enrolment
Partnering with Digital teams to plan, launch, monitor and optimize digital campaigns across web, email and other channels
Writing and editing clear, accurate and compelling customer‑facing content for epcor.com, emails, program guides, ads and event materials
Managing approved program budgets, tracking expenditures, forecasting spend, and preparing required budget and performance reports
Coordinating and overseeing external vendors, agencies and delivery partners to ensure campaigns, materials and events are delivered on time and meet quality and compliance standards
Working closely with internal partners (Operations, Customer Care, Finance, Digital, and Regulatory) to ensure marketing activities align with operational capacity and regulatory requirements
Providing performance dashboards and reporting to support internal decision‑making and meet IESO reporting expectations
Planning and attending community events, business forums and outreach activities, representing EPCOR at events, presentations and speaking opportunities
Building strong relationships with local organizations, community groups, contractors and business associations to expand program reach