Marketing & Creative Coordinator, Dairy Block

MCWHINNEY REAL ESTATE SERVICES•Denver, CO

13d•$65,000 - $85,000•Hybrid

About The Position

The Marketing & Creative Coordinator is a core component of Dairy Block’s marketing and events team, working with an array of stakeholders, partners, and small business owners to support marketing execution, create strong visual storytelling tools, and provide event and administrative support across a variety of programs. The Coordinator executes social media strategy set by the Director of Property Management and supports logistical planning and coordination for Dairy Block events, activations, and pop-ups. This role requires strong creative and design sensibilities, digital marketing acumen, excellent organization and communication skills, creative problem solving, and relationship building. We are seeking candidates with a passion for placemaking and a strong desire to immerse themselves in the vibrant Denver and Lower Downtown food, art, events, and retail scenes while understanding that Dairy Block’s marketing efforts ultimately support property performance, tenant success, leasing activity, and owner objectives. Successful applicants will actively engage with and contribute to these communities, strengthening tenant relationships and representing the Dairy Block brand in the neighborhood and community while balancing multiple priorities and goals. Dairy Block is committed to authentic, original creative work and to supporting our investment in makers and creatives. AI-enabled tools may be used sparingly and appropriately to support and enhance the creative process, but should not serve as a substitute for original creative thinking, design judgment, or human-produced artistic work.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, UX Design, or related field (or equivalent combination of education and experience).
2+ years experience in marketing, graphic design, digital marketing, retail marketing, hospitality marketing, or commercial real estate marketing.
Portfolio or website demonstrating relevant creative/design work required with application.
Demonstrated experience with: Design and web platforms such as Adobe Suite and WordPress
Paid digital advertising platforms (Meta Ads, Google Ads preferred)
Social media content management tools
Email marketing platforms and CRM management
Website analytics tools
Strong design sensibilities; an understanding of the nuance of design across various platforms
Strong analytical mindset with the ability to interpret marketing performance data and connect marketing activity to business objectives.
The ability to make information-forward content visually dynamic; an eye for trends while not being trendy
Ability to manage multiple projects with competing deadlines.
Excellent written and verbal communication skills.
Comfortable working independently while collaborating cross-functionally.
Willingness to work evenings and weekends for property events as needed.
Microsoft Office Suite
Canva or Figma
Adobe Creative Suite
WordPress or comparable CMS
Email Marketing Platform (Mailchimp, Constant Contact, HubSpot, etc.)
Google Analytics
Basic familiarity with paid digital ad platforms
Sharp, confident, extremely detail oriented, well organized
Adaptability - ability to shift priorities and meet deadlines
Excellent social skills, warmth, tact and diplomacy
Independent judgment and strong problem-solving skills
Team player, as well as able to work independently
Ability to multitask with ease and maintain strong attention to detail across creative and administrative work.

Nice To Haves

Experience in commercial real estate, mixed-use environments, hospitality, retail, or destination marketing is a plus.

Responsibilities

Produce marketing materials including posters, flyers, digital ads, email graphics, and social assets in alignment with brand standards that feel inspired and connected
Support wayfinding and on-site promotional needs for various stakeholders
Manage routine website updates including event postings, PR, tenant content, seasonal programming, and promotional updates.
Utilize CMS tools to upload and optimize content.
Develop and optimize website content to support organic search visibility, using SEO best practices across events, property experiences, tenant offerings, seasonal programming, and other evergreen content.
Assist in executing the annual marketing plan aligned with property performance goals (traffic, tenant sales support, leasing activity, brand awareness).
Track and report monthly marketing KPIs including engagement, email performance, digital ad performance, website analytics, and event ROI.
Serve as a visible brand and community ambassador for Dairy Block.
Execute social media strategy set by the Senior Marketing Manager using a structured content calendar.
Create, schedule, and publish content across platforms with consistent brand voice.
Track engagement metrics and provide monthly performance analysis.
Monitor tenant channels and provide actionable marketing recommendations with the oversight of the Sr. Marketing Manager.
Identify emerging trends in retail, hospitality, and mixed-use property marketing and create layered approaches that integrate those of placemaking, community engagement, and design.
Develop collaborative content and partnership opportunities aligned with brand positioning, tenant businesses, and property goals.
Create strategies to boost UGC and inspire online engagement that feels valuable, authentic, and informative.
Assist with development, logistics, and on-site execution of property-wide events, pop-ups, and activations.
Collaborate with tenants and hotel partners to create evergreen and seasonal programming.
Circulate a weekly event calendar to operations team.
Track attendance and event performance when applicable.
Provide administrative support with event planning, tracking, and follow-up.
Conduct routine property walkthroughs to evaluate signage, visual consistency, and brand alignment.
Partner with property management and operations to address discrepancies.
Maintain promotional site map and signage inventory.
Support development and execution of paid digital advertising campaigns across Meta, Google, and other relevant platforms.
Conduct basic market research on competitive mixed-use properties, retail trends, and event programming to inform marketing strategy.
Support leasing efforts by assisting with demographic research, trade area data, and audience insights.
Monitor campaign performance metrics including impressions, CTR, conversions, cost per click, and audience growth.
Prepare monthly marketing dashboards summarizing digital performance and key insights.
Analyze website and consumer analytics (Google Analytics or similar) to track traffic sources, user behavior, and campaign effectiveness.
Manage and maintain CRM and email marketing platform including list segmentation, tagging, audience growth, and data hygiene.
Draft and deploy monthly newsletters and targeted campaigns aligned with events, tenant promotions, and seasonal activations.
Implement segmentation strategies to improve open rates, click-through rates, and subscriber engagement.
Monitor and report on email performance metrics with recommendations for optimization.
Communicate monthly with tenants to align campaigns and encourage collaboration.
Provide marketing support recommendations to drive tenant sales.
Build relationships with tenant marketing teams and community partners.
Maintain distribution list for community poster placements and partnerships.
Assist with marketing materials supporting leasing efforts.
Research and present prospective retail/event/decor concepts aligned with property strategy.
Field inquiries and route leads appropriately.
Coordinate with external vendors including digital agencies, photographers, printers, and event partners.
Assist with vendor contracts, invoicing, expense tracking, and budget monitoring.
Maintain marketing inventory and materials.