Marketing Copywriter

Bandit Running•Brooklyn, NY

5d•Onsite

About The Position

Bandit Running is seeking a Marketing Copywriter to be responsible for the brand’s language across consumer touchpoints. You'll work at the intersection of creative, growth, and product to ensure every channel reflects the brand and drives toward marketing objectives. This role requires a blend of creative writing and execution, focusing on crafting copy that resonates with runners, drives sales, and builds a compelling brand. Bandit Running is a fast-growing performance apparel brand founded in Brooklyn in 2020, dedicated to the running community and the mission to “Evolve Running.” We challenge industry norms by prioritizing disruptive excellence in product, experiences, and content, aiming to build an iconic brand that inspires passion and participation in running.

Requirements

Deep love and curiosity for running culture, with the credibility to write authentically to runners.
4+ years of copywriting experience at a lifestyle-driven consumer brand.
Experience in performance apparel, activewear, sport, or lifestyle is a strong plus.
A portfolio showcasing range across brands, tones, and channels.
Sharp instinct for voice; ability to read and reproduce a brand's tone with precision.
Strong editorial judgment; ability to self-edit, accept feedback, and maintain quality under tight timelines.
Self-starter attitude with initiative to drive projects forward, solicit feedback and approvals, connect proactively with cross-functional partners, and identify brand opportunities.
Working knowledge of Google Workspace, Figma, and standard project management tools (Asana, Notion, or similar).

Responsibilities

Author and help evolve Bandit's voice guidelines, including tone, terminology, and editorial standards across all channels, in partnership with the Creative Director and CMO.
Translate the “Evolve Running” mission into authentic and category-distinctive copy for runners.
Develop and maintain a living copy system, including messaging frameworks, product naming conventions and narratives, and a do/don't voice playbook.
Write and edit all on-site copy, including Product Detail Pages (PDPs), collection pages, homepage, navigation, landing pages, drop pages, and editorial features.
Craft product names, descriptions, and feature stories that balance technical performance with brand storytelling.
Partner with Growth and Design on landing page experiments, writing conversion-driven variants and testing headlines, hero copy, and CTAs.
Lead copy for all email and SMS campaigns and flows in Klaviyo, including flows, campaigns, drops, events, and editorial content.
Write subject lines, preview text, and bodies that consistently outperform benchmarks, and partner with Growth to A/B test and iterate.
Build segmented copy variants by audience (e.g., new vs. returning, training stage, race interest) while maintaining brand voice.
Write copy for paid social (primarily Meta, plus emerging channels), Google, and affiliate creative, including primary text, headlines, descriptions, and ad variants, to achieve performance objectives within the brand's voice.