Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire Family
About The Position
Marketing Copywriter (Direct Response) exists to drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints. In this role, you will: Serve individuals, families, SMBs, and broker audiences across the full customer journey Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value This is a hands-on, performance-driven role for someone who: Enjoys data-informed copywriting, testing, and optimization Takes ownership from strategy through execution and iteration Wants their work to directly influence business outcomes and healthcare affordability
Requirements
- Has 5+ years of experience in direct-response copywriting and email marketing strategy
- Brings a strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
- Has deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics
- Has proven success building high-performing nurture, promotional, and retention campaigns
- Demonstrates strong understanding of buyer psychology, storytelling, and conversion principles
- Has a strong analytical mindset and uses data to inform copy decisions
- Is highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
Nice To Haves
- Has experience in healthcare, health tech, or performance marketing environments (a plus)
Responsibilities
- Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
- Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
- Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
- Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
- Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments
Benefits
- $0 Healthcare for You and Your Entire Family
- $0 monthly premiums
- $0 to add your spouse or children
- $0 deductibles (we reimburse them)
- $0 out-of-pocket maximums
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
- A mission-driven team that believes in doing the right thing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
