Marketing Coordinator

Franklin Park Conservatory•Columbus, OH

9d•Onsite

About The Position

Franklin Park Conservatory and Botanical Gardens offers world-class horticulture, art & nature-based exhibitions and educational programs. The 13-acre indoor and outdoor facility situated two miles from downtown Columbus features glasshouses including the historic John F. Wolfe Palm House; botanical gardens including the Scotts Miracle-Gro Foundation Children’s Garden and Scotts Miracle Gro-Foundation Community Garden Campus; and event venues. The Conservatory is home to the largest collection of Chihuly glass in a botanical garden and Light Raiment II by internationally renowned artist James Turrell. Committed to the community, the Conservatory strives to provide an accessible and welcoming experience to all. MISSION As a premier botanical garden destination, we connect people to nature and create life enhancing experiences. VISION Envision a world that celebrates nature as essential to the human experience. JOB SUMMARY The Marketing Coordinator is responsible for the growth and development of Franklin Park Conservatory and Botanical Gardens social media channels, associated analytics of the channels and general Marketing needs as assigned. This position collaborates with various departments across the Conservatory to understand their goals and objectives and how social media helps to achieve those goals. The Marketing Coordinator is responsible for creating a strategic and effective social media plan that promotes, educates and engages with the Conservatory’s guests, followers and community. This position requires strong written and verbal communication, attention to detail, and must maintain the organization’s brand standards.

Requirements

Bachelor’s degree in marketing, public relations or equivalent education and work experience.
1+ years’ experience in public relations and/or marketing, preferably in a nonprofit or cultural setting.
Knowledge and experience with managing multiple social media channels.
Excellent oral and written communication skills.
Experience working with influencers, creators, UGC and/or affiliate programs.
Able to build solid working relationships with other departments in the organization.
Ability to organize and prioritize work to meet multiple deadlines.
Proficient with Microsoft Office Suite and familiarity with Adobe CS software and web content management systems.
Analytical and problem-solving skills.
Strong understanding of social media strategy and creative best practices across platforms, including Meta, TikTok, YouTube and LinkedIn.
Ability to prioritize responsibilities and balance several tasks/projects simultaneously.
Flexibility to change work schedule according to business needs.
Ability to work collaboratively with internal and external contacts.
Creative self-starter with attention to detail.

Responsibilities

Oversee the Conservatory’s social media channels and develop an organization-wide social media plan in collaboration with departments across the institution.
Keeps current on social media trends to maintain fresh content.
Create content to reach channel specific audiences.
Tracks and reports on social media analytics monthly, annually.
Monitors social channels.
Answers questions and engages with followers.
Monitor, respond to and track guest reviews across Google and relevant travel and review sites.
Attends Conservatory events and documents/promotes through photography and social media.
Works with the Conservatory’s Marketing staff to ensure social media and communications are cohesive and on brand.
Drafts press releases as requested.
Escorts media as needed.
Assists with proofreading and editing marketing materials.
Represents the Marketing Department in internal meetings/committees as requested.
Promotes Conservatory happenings on community calendars within the greater Columbus area and regionally.
Supports the Conservatory’s brand and brand standards across the institution.
Performs other duties as assigned.