Marketing Coordinator - Pet Industry

4-Legged Kids, Inc•Wildwood, MO

2d•$55,000 - $68,000•Onsite

About The Position

We're seeking a Marketing Coordinator to be the voice, the visibility, and the growth engine behind two beloved St. Louis pet brands: 4-Legged Kids, St. Louis' most trusted in-home pet care service, and Cattails Lodge, our new luxury cat-only boarding lodge. This is a two-brand job for someone who can hold two distinct voices in their head at once...one unapologetically curious and feline, one warm and species agnostic...without mixing them up. You'll own content, campaigns, paid ads, local outreach, and yes, you'll be the one who actually understands what "AEO" means and why it matters.

Requirements

You write clean, sharp copy without being told twice, and you can prove it.
You already live inside AI tools for your daily work, not just as a novelty, and you can talk fluently about SEO and AEO without googling the definitions first.
You can hold two brand voices in your head without ever letting them blur...dry and confident for the cat crowd, warm and energetic for the dog crowd.
You're self-directed. Once priorities are set, you run with them, and you bring the results back instead of waiting to be chased down.
You don't mind picking up the phone or showing up in person. Real outreach is part of the job, not a footnote.
You think of this as a salaried role with real ownership, not a punch-clock job. You finish what the day actually needs instead of watching for 5pm.
You love cats and can work daily in a cat environment with direct contact. Our office is inside the lodge, so this is a daily reality, not an occasional visit.
A background check is required as a condition of employment for this role.

Nice To Haves

Prior experience marketing more than one brand, product line, or location at once is a strong plus.
Pet industry or local service-business experience is a bonus, but a genuine feel for our brand voice matters more.

Responsibilities

Plan and run the content calendar and posting cadence across social platforms for both brands, in each brand's own voice...no copy-paste crossover allowed.
Build and launch paid social and Google ad campaigns, and own the numbers well enough to explain them without notes.
Use AI tools every single day as part of how you actually work: drafting, researching, reporting, ideating, without ever letting the output sound like a robot wrote it.
Keep our local SEO sharp and build out our AEO game, so when pet parents ask an AI assistant "where should I board my cat in St. Louis," the answer is us.
Build real local partnerships...vets, groomers, apartment communities, rescues...the kind that pay off for years, not just for a week.
Deliver monthly reporting that connects leads, engagement, and occupancy, and bring the story behind the numbers to your 1:1 instead of waiting to be asked.