Vice President, Industry Solutions Marketing

Blue Yonder • Dallas, TX

3d • $193,198 - $250,802 • Remote

About The Position

Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals. Covering our retail and manufacturing industry marketing efforts, this role is a strategic input into Blue Yonder’s go-to-market success. The ideal candidate will have a background in marketing supply chain management software and experience building content strategies that help communicate our to customers and partners.

Requirements

• Bachelor’s Degree, preferably in marketing, MBA/master’s preferred
• 12+ years of experience marketing to manufacturers and retailers.
• 8+ years of experience working on SaaS software
• Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging.
• Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
• Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
• Possess a deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how marketing efforts support business goals
• Strong internal communicator and collaborator.

Nice To Haves

• Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus.

Responsibilities

• Leads the industry marketing function and defines the strategic direction, operating model, and long-term roadmap approach needed to achieve corporate goals.
• Collaborates directly with senior executives to shape and deliver on industry strategy objectives, ensuring marketing priorities are aligned with business outcomes, financial targets, and market opportunities.
• Oversees the creation of content, messaging frameworks, partner and customer engagement strategies that elevate the company’s brand, drive growth, and support go-to-market execution.
• Drives new go-to-market approaches in support of mergers and acquisitions where appropriate.
• Ensures the function maintains high standards of quality, industry depth, consistency, compliance, and customer focus across all deliverables.
• Serves as a senior representative of the marketing organization, providing insight to executive leadership and acting as a company spokesperson or strategic delegate in external and internal forums as appropriate.
• Partners closely with product, sales, operations, and other business units to influence enterprise-level decisions and ensure cohesive execution across teams and initiatives.
• Mentors the development of individuals and leaders within their organization.
• Manages a broad team of marketers, including team leaders, setting organizational priorities and mentoring the development of individuals / leaders so that the organization can deliver on corporate priorities for manufacturing and retail industries.
• Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering industry-specific, value-oriented messaging, and technical messages, to sellers, buyers, partners and supply chain pundits.
• Create and execute multi-channel prong initiatives – including managing solution launches – that drive pipeline, digital and thought leadership, including new markets.
• Serve as the subject matter expert in marketing on a solution portfolio, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes.
• Work with cross-functional stakeholders to translate new capabilities from the entire Blue Yonder portfolio into industry-centric, outcome-oriented messaging and content used in sales, awareness and demand generation.
• Ensures the function maintains high standards of in depth industry knowledge, delivery consistency and customer focus across all deliverables.
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Serve as a spokesperson at an industry level, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.
• Understand AI and how to leverage it for repeatable, high speed marketing support, as well as how to guide external AI to properly surface Blue Yonder in relevant queries.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
• annual performance bonus or commission program

What This Job Offers

• Job Type: Full-time
• Career Level: Executive