Marketing Coordinator

Carlsmed•Carlsbad, CA

9d•$33 - $36

About The Position

Carlsmed's mission is to improve outcomes and decrease the cost of healthcare for spine surgery and beyond. The Carlsmed aprevo® personalized surgery platform is designed to improve the standard of care for spine surgery one patient at a time. The Marketing Coordinator will assist in implementing the company’s brand strategy by supporting marketing communications, digital, social, and events with a strong eye on execution and reporting. The coordinator will support the development and maintenance of internal tools, including CVENT, Lytho, Smart Source Print on Demand, Constant Contact and Allego as appropriate to support the sales team and the greater organization in Brand Marketing.

Requirements

Bachelor’s degree in marketing, advertising, or communications
2-3 years of experience in marketing coordination or similar role
Knowledge of traditional and digital marketing, content marketing, and social media
Experience using CMS, CRM, Digital and Communications platforms
Attention to detail and copy-editing experience

Nice To Haves

Working knowledge of HTML and design and email software
Experience in budgeting and invoicing systems

Responsibilities

Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the upload of new materials in the Print on Demand portal
Execute posting on social media platforms, track engagement and trends
Support events team through execution on deliverables for meetings, internal training events, and tradeshows by developing schedules/calendaring, supporting shipping and coordinating mailing lists in online platforms such as CVENT
Support Events, Marcom, Product Marketing, and Professional Education team on agenda creation, calendaring/scheduling and support on logistics for internal Plan and Review Sales meetings, validation labs and surgeon aLINK visits as needed
Coordinate/Plan/Arrange Regional Sales Dinners and dinner event logistics in conjunction with Tradeshows and Industry meetings
Maintain physician locator and support website updates as directed
Push out e-blasts and communications and campaigns for customers both internal and external facing. Track engagement and trends.
Support the Marcom and graphic design team in creative project management platform and Content management system to deliver content that meets company and field needs
Responsible for vendor management through partnership with AP on invoice and payment tracking
Support full Marketing team as well as Chief Commercial Officer as needed with responsibilities as assigned