MARKETING COORDINATOR - PT

Ganesha Yoga LLC•Asheville, NC

6h•Onsite

About The Position

AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village – including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana+ Streaming App– our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves. We’re looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.

Requirements

1–3 years of experience in marketing, content creation, or a related field
A portfolio showcasing original design, video, and/or marketing work
Demonstrated ability to manage social media channels and hit publishing deadlines consistently
Hands-on video editing and photography experience
Strong writing, proofing, and self-editing skills with a sharp visual eye
Proficiency with Canva and/or Adobe Creative Suite
Familiarity with WordPress, Google Analytics, and Meta Business Suite
Exceptional organization and the ability to manage multiple priorities
A self-starter mindset with an Interest in yoga, wellness, or holistic education
Ability to work quickly and efficiently without compromising quality
Ability to learn and communicate clearly with the voicing and branding of the studio
Experience working with other marketing specialists and vendors while communicating clearly and effectively
You bring calm, steady energy to a fast-moving environment
You are open to receive feedback and have a growth mindset
You know when to work independently and when to ask for direction

Nice To Haves

Experience with HubSpot
Paid advertising experience (Meta, Google)
Background in event coordination or community outreach
Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

Build and manage content calendars for Instagram, Facebook, TikTok, and YouTube
Film, edit, and publish short-form video for Reels, Stories, and ads
Capture photo and video content at workshops, events, and with staff
Design digital graphics using Canva and/or Adobe Creative Suite
Write compelling copy for social posts, email campaigns, and occasional blog or landing page content
Design, print, and handle flyer and physical collateral display across campus and work with local distribution partners
Plan and execute email campaigns using HubSpot
Maintain send schedules and monitor performance metrics
Update website content via WordPress
Track performance through HubSpot and Google Analytics
Assist with paid ad campaigns on Meta and Google
Support AYC’s presence at community events and festivals
Coordinate materials and lead capture