Marketing Coordinator
About The Position
The Marketing Coordinator will work closely with the sales team to manage new and existing social media channels for Doppelmayr USA to develop strategic marketing plans for the North American market and organize industry event participation at Doppelmayr. Doppelmayr USA, Inc. believes that by increasing the diversity of our teams we can create new perspectives and inspiring results and can make a difference in the communities of our employees, our customers, and the world. We encourage applications from women, minority groups, veterans, and people with disabilities and strive to make inclusion a part of everything we do.
Requirements
- Bachelor’s degree in marketing, Communications, Public Relations, Business, Graphic Design, English, or a related field.
- 3+ years of relevant marketing, communications, or digital marketing experience with a bachelor’s degree; OR 0-2 years of relevant experience with a master’s degree.
- Proficiency in Microsoft Office, specifically Word, Excel, and PowerPoint.
- Proficiency in Adobe Creative Suite including InDesign, Illustrator, Photoshop.
- Experience working within the mountain resort, outdoor recreations, transportation, construction, engineering, or related industries.
- Previous experience in professional business-to-business (B2B) marketing environment.
- Experiences supporting trade shows, events and marketing campaigns.
Nice To Haves
- A basic understanding of ropeway applications is a plus.
- Fluency in German is a plus.
Responsibilities
- Coordinate company advertising in industry publications and digital platforms.
- Assist with press release distribution, connect with media outlets, and maintain a current media contact list.
- Coordinate with sales team on promotional materials, apparel, and brand development.
- Maintain promotional material inventory.
- Ensure marketing materials and communications align with company branding standards.
- Coordinate logistics and planning activities for industry trade shows, conferences, customer events, and sales meetings.
- Manage booth preparations, marketing collateral, promotional material, and event communications.
- Coordinate travel arrangements and event support for sales team members.
- Attend industry events and assist as needed.
- Maintain productive relationships with industry organizations, vendors, customers, and external partners.
- Develop, coordinate, and execute content strategies across social media channels including LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
- Engage with customer-generated content on social media channels.
- Collaborate with customers and project teams to highlight new installations, products, services, and project milestones.
- Partner with Human Resources to promote career opportunities, employer branding initiatives, and recruitment campaigns.
- Assist VP of Sales managing marketing budget.
- Act as liaison and facilitator of partner sponsorships.
- Work closely with Doppelmayr Group marketing team to ensure brand continuity at Doppelmayr USA subsidiary
- Be curious about ropeway industry marketing trends and topics related to Doppelmayr goals.
- Contribute to the development and implementation of strategic marketing plans.
- Support and collaborate with sales team on special projects as assigned.
Benefits
- 401(k), including company match
- Health, dental, vision, and life insurance
- Health savings account
- Employee assistance program
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
