Marketing Coordinator

Brigham Young University•Provo, UT

2d•Onsite

About The Position

The primary role of each full-time employee in Student Connection and Leadership Center is to encourage, facilitate, orchestrate, and support student efforts to fulfill the Student Connection and Leadership Center Vision and Mission, which center around: integrity, skill and talent development, inclusion, service, Christ-centered leadership, and student-focused experiences. The Marketing Coordinator has primary responsibility for the BYUSA marketing area volunteers and student employees in the Center, which includes mentoring, training, and providing policy and procedure education for student employees and possible program volunteers. Purpose and objectives are achieved by providing oversight in a developmental environment, establishing appropriate policies, providing informed coordination within university guidelines, conducting assessment of programs, and reporting plans, progress, and results to the direct supervisor. The Marketing Coordinator is accountable to the director for all actions, programs, and student engagement of the BYUSA Marketing Area and other associated department responsibilities as assigned. All work by coordinator must be in alignment with BYU and the Church of Jesus Christ of Latter-day Saints, BYU Mission, BYU Aims, and BYU Strategic Objectives. Proper alignment with BYU and the Church of Jesus Christ of Latter-day Saints includes intentionality in building faith, a commitment to a campus culture of unity, love, and belonging, and exemplary conduct that combines spiritual values and personal integrity. The essential functions of this position require in person work. Any exceptions are granted by university policies through employee relations. This position is located in an on campus workspace with the expectation that work takes place on campus to provide in person services and availability to BYU students, staff, administrators, and campus community during established and regular office hours. There is an expectation that the Marketing Coordinator remain current and relevant in the field. There is an expectation of and support for ongoing professional development. Event days often require physical exertion in setting up and taking down events, extended periods of walking and standing, and enduring variable weather conditions. In addition to essential functions of the job performed during regular office hours, this position may require work on nights and weekends for the purpose of providing services to students, achieving the objectives of departments, and contributing to the mission of Campus Life.

Requirements

A firm commitment to the mission of BYU.
Bachelor’s degree
1 year student affairs, marketing, or related field experience in higher education
Ability to collaborate, cooperate, and establish a dialogue with campus administrators, faculty members, and departments
Ability to connect Student Connection and Leadership center and BYUSA clubs activities, events, and efforts to the larger concept of experiential learning
Ability to connect with, relate to, and establish appropriate boundaries with university students
Ability to create, establish, and carry-out a vision
Ability to establish effective accountability measures, including effective goal-setting, follow-up, and success indicators
Ability to provide and follow direction
Capability to balance: individual student needs, multiple programs, deadlines, colleague needs and relationships, and departmental assignments and responsibilities
Commitment to inclusion
Demonstrated ability to teach, train, and mentor students
Effective written and verbal communication skills
Experience with problem-solving and ability to exercise sound judgment
Experience with supervision and management
Initiative and self-direction
Innovate in an appropriate and timely fashion
Knowledge of, and ability to, operationalize theories, strategies, and best practices related to teamwork
Knowledge of, and ability to, operationalize university mission, BYU Aims, and Student Leadership Vision and Mission
Managing and protecting FERPA protected student data and other sensitive department information
Mentor each student employee and volunteer in student affairs theory and practice; customer service; evaluation, assessment, and implementation; collaborative efforts; budget creation and management; and navigating university environment.
Operate effectively under pressure
Possess developmental and emotional maturity
Project, budget and administer area/program allocations
Receptive and responsive to feedback
Technical and computer skills, including: word processing, spreadsheets, database management, and record keeping
Typing ability and phone etiquette

Nice To Haves

Master’s degree related to Student Affairs, Marketing, or related field
3+ years student affairs, marketing, or related field experience in higher education
Ability to navigate associated challenges and opportunities when creating an inclusive environment, in terms of background, culture, ethnicity, life experience, and perspective
Advanced technical and computer skills in website design, graphic design, coding, statistical software, etc.
Experience with evaluation, assessment, and implementation
Knowledge of, and ability to operationalize, student development and student affairs theories and best practices
Knowledge of, and ability to, operationalize theories, strategies, and best practices in branding, marketing, and public relations
Research and operationalize student affairs and student development news and trends, academic publications, and best practices
Teach and train holistic student affairs skills and practice, namely: advisement, teaching, facilitation, leadership and followership, and interpersonal communication
Understanding of and ability to apply university policy and procedure
Understanding of legal and liability issues as they relate to department programs, events, and services and ramifications for student participants, volunteers, and employees
Understanding of marketing and finance principles

Responsibilities

Oversee marketing efforts with the BYUSA area and Center programs
Manage all Center specific signage and marketing of Vision and Mission efforts
Prepare marketing style guide
Create, develop, and hone evaluation and assessment tools, including an area purpose statement and objectives, to measure area efforts to fulfill the department Vision and Mission
Define volunteer involvement opportunities and develop and implement effective recruitment strategies, including collaborative efforts
Direct budget allocations, experience design and management, and work distribution of the marketing area
Ensure accuracy and relevancy of data and conclusions gathered through the area evaluation and assessment process
Promote and support innovation and technology to improve the efficacy of programming in fulfilling Student Connection and Leadership Center Vision and Mission and efficiency by maximizing resources
Provide event/activity oversight, in terms of experience design, volunteer involvement, scheduling, budgeting, staffing, risk management, equipment, AV support, crowd control, evaluation, administrative approval, ticketing, marketing and promotion, etc.
Conduct performance evaluations with student employees to offer and solicit feedback
Create meaningful connections between Student Connection and Leadership Center Vision and Mission, as well as program objectives, to student efforts and the use of allocated resources
Create meaningful connections from the BYU Mission and Aims to department efforts and use of allocated resources
Facilitate increased student involvement, leadership opportunities, progression, and decision-making accountability
Mentor students through the design and marketing process and the administrative environment at BYU
Provide mentorship, guidance, direction, and instruction to BYUSA marketing area team
Provide oversight for student involvement in the budgeting and purchasing process
Scaffold a student experience that allows for spiritual, professional, and character development (e.g. oral and written communication; evaluation, assessment, and implementation skills; problem solving; experience design and management skills; religious convictions; increased awareness of strengths; goal setting and attainment)
Teach and model the Student Connection and Leadership Center Vision and Mission to student volunteers, leaders and employees
Train students on the creation, analysis, and utilization of data
Train students on creating, organizing, and executing effective, objective focus groups, surveys, and other data collection instruments
Train, teach, supervise, and direct the work of student employees
Conduct macro and micro evaluations of department, area, and program efforts to assess inclusivity of individuals and ability to meet the needs of the collective student body
Creation, modification, and maintenance of online content for the department website
Develop, maintain, and execute an evaluation, assessment, and implementation plan to (1) measure progress against area/program purpose and objectives and to (2) inform future efforts
Foster and maintain relationships with college, department, and administrative connections
Maintain the integrity of the department budgeting, finance, and purchasing process
Monitor all media and print content to be in alignment with university values and standards
Create and implement policies and procedures for print, website, and social media content
Create, develop, maintain, refine, and innovate systems and processes necessary to guide and direct department graphic design, photography, videography, social media, and online platforms generated in the BYUSA marketing area
Serve in department, division, and campus assignments as needed
Attend monthly Campus Communicators Committee meetings
Serve on 1-2 of any of the following workgroups or committees: Employee ROAR (Recruitment, Orientation, Appreciation, Retention) workgroup, Evaluation, Assessment, & Implementation workgroup, Volunteer ROAR workgroup
Investigate and participate in professional skills development and student affairs knowledge acquisition, including but not limited to presenting; participating in conferences, workshops, and seminars; and serving in professional organizations where time and circumstance permit
Meet weekly with supervisor to report, problem-solve, collaborate, and receive direction and instruction

Benefits

401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU