Marketing Coordinator

Konexial•Knoxville, TN

5d•Onsite

About The Position

Konexial has an exciting opportunity for individuals looking to grow within a highly competitive and lucrative enterprise supply chain software industry. Konexial is seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Knoxville, TN. The ideal candidate will have a strong understanding of marketing principles and a passion for developing creative strategies that drive brand awareness and engagement. As a Marketing Coordinator, you will work with the VP of Marketing to support the execution of marketing campaigns, manage day-to-day marketing projects, and contribute to the overall growth and success of Konexial's marketing efforts.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2+ years of experience in a marketing role, preferably within the technology or logistics industry.
Proficiency in Google Workspace or Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools (e.g., Hubspot, Google Analytics, social media platforms).
Strong written and verbal communication skills with an ability to create engaging content.
Excellent organizational and project management skills, with attention to detail and the ability to handle multiple tasks simultaneously.
Creative thinking and problem-solving abilities with a proactive approach to identifying and addressing marketing challenges.

Nice To Haves

Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
Fluent in a foreign language (Spanish preferred)
Experience in website development and management (WordPress)
Knowledge and interest in leveraging AI to support marketing efforts and automation

Responsibilities

Assist in the planning, execution, and monitoring of marketing campaigns across various channels including digital, social media, email, and print.
Develop and curate compelling content for marketing materials, including website updates, blog posts, social media content, product and promotional collateral.
Conduct market research and analyze industry trends to identify new opportunities and insights for marketing strategies.
Support the organization and execution of company events, trade shows, and webinars to enhance brand presence and engage with target audiences.
Track and report on the performance of marketing initiatives, including key metrics, ROI, and campaign effectiveness. Provide recommendations for optimization.
Work closely with internal teams, including sales, product development, and customer support, to align marketing efforts with business objectives and ensure cohesive messaging.
Support VP of Marketing by managing marketing budgets, vendor relationships, and project timelines to ensure smooth execution of marketing activities.